Good consumption, which values social value, is on the rise. Corporate social contribution activities, ESG management, and eco-friendly technologies and products are moving the hearts of consumers. Through the ‘Good Business & Value Consumption’ section, we would like to introduce companies and related products to create a world where we can live together with a long-term perspective that considers the next generation.
[Today Newspaper Reporter Hyo-in Kim]Hyundai Department Store expands sales channels for eco-friendly companies.
Hyundai Department Store announced on the 30th that it will operate a ‘HOW TO Re.Green’ pop-up store from the 5th floor of the Pangyo branch until the 16th of next month.
This is an eco-friendly move following the industry’s first introduction of the ‘Re.Green Pavilion’, an online editor specializing in ESG (Environmental, Social, Governance).
This pop-up store in cooperation with the Korea Environmental Industry Association was prepared to support the expansion of sales channels for upcycling companies.
Participating brands include a total of 20 excellent upcycling companies, including 10 eco-friendly brands that have entered the ‘Lee.Green Hall’ of Hyundai Department Store’s official online mall ‘The Hyundai.com’, and about 300 products meet customers.
Representative brands include ‘OWN U’, which makes fashion accessories by recycling scrap leather, ‘119 Leo’, which presents bags made from firefighters’ clothing, and an upcycle brand that makes bags using discarded leisure and sports materials. There are ‘OVER LAB’ and ‘Nukk’, a global recycling brand that makes bags from discarded banners and waste tire tubes.
Tables and other furniture used in pop-up stores were also made using upcycled eco-friendly materials such as recycled sponges, milk boxes, and wooden pallets, and event promotional leaflets were also made using recycled paper.
During the event period, 100 customers who purchase event products over KRW 200,000 with Hyundai Department Store card will receive an upcycling card wallet on a first-come, first-served basis. Cups are provided.
A Hyundai Department Store official said, “We planned this pop-up store to inform customers of the excellence of upcycling products and help them expand their sales channels. said.