The new subscription video platform Salto, launched on October 20 by France Televisions, TF1 and M6, has recruited in three weeks around 100,000 users, Le Figaro reported Thursday, a figure not commented on by the streaming service.
As the newspaper points out, this figure is a priori encouraging, in a sector where competition is very strong, but it remains to be seen how many of these users will turn into paying subscribers, the first month being free.
If Salto neither confirms nor denies this information, his boss Thomas Follin gave some daily indications on the profile of these first users: they spend more than 2 hours per day on average on the video service (and up to 2h30 on weekends) and more than a third have adopted a hybrid use, combining live and on-demand programs (a specific feature of the platform which is one of its greatest strengths compared to American platforms).
In addition, a quarter is over 50 and 82% live outside Paris, “proof that Salto is a popular offer”, he argues.
On the program side, French productions represent more than 50% of the content viewed, unsurprisingly since the service is the showcase of French audiovisual creation.