5 questions for Andreas and Daniel Sennheiser

What is your biggest challenge for Sennheiser at the moment?
Daniel Sennheiser: We see that one thing no longer exists today: plannability and predictability. We have to learn to make quick decisions with less clear structures and data. On the one hand, it is important here to have a stringent strategy. But, a strategy is first of all just a declaration of intent, you have to remain open to reality at all times. As a family business, we are responsible for the continued existence of our company – over generations. This includes making courageous decisions, because responsibility does not mean maintaining the status quo.

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