Money101 released a survey report on investor behavior and preferences this morning (25), and found that the investment market tends to be younger, and Taiwan stock market recruits are pouring in. 53% of them have less than five years of investment experience, and less than 12.1% of those with more than 10 years of experience. %. Financial experts believe that since the opening of intraday fractional share trading, the investment threshold for young petty bourgeoisie has been lowered a lot, and more people have invested in the stock market than before.
Money101 conducted a survey on investment experience and qualifications, and 38.5% of the respondents have more than 3 years of investment experience, of which 10.7% have investment experience of 6 to 10 years, and 12.1% have more than 10 years of investment experience.
In addition, no significant difference was observed in the frequency of investors before and after the epidemic. They invest at least once a week (21.8%), invest every month (42.7%), rarely invest (20.5%), and receive financial advice. Interested in a televised commissioner (9.6%) and never made an investment (5.1%).
Most investors’ financial targets are Taiwan stocks, accounting for 58%, followed by funds accounting for 27.3%. Due to the slump in US stocks, US stocks also accounted for 24.4%, ETF investment targets accounted for 20.2%, and other financial products such as futures and options, Warrants and bonds account for about 2-3% respectively.
Money101 said that due to the unfavorable factors such as the rising inflation data, the ongoing war between Russia and Ukraine, interest rate hikes and balance sheet reduction, the US stocks have been falling and falling since 2022, and Taiwan stocks have also been deeply affected. The spirit of “buy more when it falls”. The Financial Regulatory Commission announced the implementation overview of fractional share trading. Within one year after the new system was launched, the number of listed fractional share trading households increased from 320,000 to 890,000, a 1.78-fold increase, and the OTC-listed households increased from 350,000 to 920,000. 1.63 times gain.
The investment market is also becoming younger. According to the stock exchange, the number of investors under the age of 40 opening accounts will double in April 2022 compared with the same period last year. The proportion of investment groups has been greatly increased, and it is also possible for petty bourgeoisie and diversified venture capitalists to deploy more stocks at a lower cost.
Money101 conducted a survey on investor behavior and preferences, and found that the digitalization of online banking of major banks, the speed of account opening and the convenient process are the keys to attracting people to open an account. In addition, in order to attack the securities account market, all brokerages have tried their best to provide discounts on handling fees, account opening gifts, and first transaction gifts. According to the Money101 survey, the top three securities firms that investors choose to open accounts are Yuanta Securities (28.2%), Yongfeng Securities (18.1%), KGI Securities (15.9%), and Fubon Securities (15.1%) .
Despite the various discounts and gifts offered by brokerages, consumers still pay the most attention to the smoothness of basic services. Among them, 28.5% of the people pursue convenience and will choose brokerages that do not need to open a separate deposit account. About 19.1% of them are most concerned about the speed of opening an account; 18% of people are concerned about whether the app is easy to operate when placing an order; the discount on the order fee (14.5%) and the gift of opening an account (4.2%) are not the primary considerations for the public.
According to this market survey, after the epidemic, the public’s attitude towards opening an account has changed from over-the-counter to online account opening. As many as 46% of the public are used to opening an account online, while 30.6% have switched to online account opening due to the impact of the epidemic, and there are also a small number of 4.2%. % have switched from online to over-the-counter account opening, while 19% still prefer over-the-counter.
Money101 Marketing and Public Relations Deputy Manager Zhang Shumin suggested that Taiwan’s stock investment has become popular in recent years, especially when the US stock market has plummeted. It is necessary to observe for a long time that other stock markets are affected by the rebound of the wave hole. Investment must be risky, and no one can predict the future. It is recommended that young people who have just entered the stock market Only by making investment judgments from historical data, cultivating correct concepts of investment and financial management, and avoiding opportunism, can people obtain stable returns from investment.
This 2022 Investor Behavior and Preference Survey is conducted by Money101 from April 26 to May 03, 2022 for people over the age of 20. A total of 6,913 valid samples were recovered. (Review: Lu Junyi)
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Yahoo Finance correspondent Ye Yiru: 22 years of experience in mainstream financial media, from the bubble of Web 1.0 in 2000 to Web 3.0 of Meta, witnessing the rise and fall of large and small enterprise groups in Taiwan, and going through 5 international financial crises. We think that finance is life and is omnipresent. No matter how difficult the financial knowledge is, we should say it plainly. Whether you are old or young, you should manage your money. If you don’t manage your money, your money will ignore you.
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