5G: Samsung cuts prices to keep its crown against Apple and Huawei

Posted on Jan 14, 2021 at 4:00 PM

To regain ground in the 5G smartphone market, even if it means cutting prices. This is Samsung’s goal with the Galaxy S21. The South Korean group, which recently became the world’s leading mobile manufacturer again, launched on Thursday the new 5G phones in its flagship range, three models on which it intends to rely to stay in the race against Apple and Huawei. For the first time at Samsung, these three phones will be offered only in 5G version.

A sign of some urgency, Samsung even rushed the launch, scheduled for February, of these smartphones – probably anticipating a collapse in the global market share of Huawei, which finds itself handicapped by Western sanctions. But above all, the firm has exceptionally decided to cut prices. Thus, the base S21 will start at 859 euros. This is 150 euros less, for an identical storage capacity, than the S20 launched last year and which already offered 5G.

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