Home » Entertainment » a committed work imagined by the artist Saype during the Miami Art Basel.

a committed work imagined by the artist Saype during the Miami Art Basel.

The house has joined forces with the RED association to present, on the occasion of Miami Art Basel, an ephemeral installation created by the artist Saype. The fresco, called “(All of Us)”, intends to awaken ecological awareness and was unveiled on World AIDS Day.

An artistic and solidarity project “(All of Us)”.

After supporting RED by donating the income generated by the sale of tickets to its Balmain Festival a few months ago, the fashion house continues its partnership with the association. On the occasion of the Miami International Art Fair, the brand worn by Olivier Rousteing moved to the other side of the Atlantic to unveil a unique work of art, inaugurated on December 1 during the Day global fight against AIDS. This symbolic date reinforces Balmain’s commitment to the fight against disease and pandemics.

To celebrate the art and values ​​of the brand, Balmain has teamed up with artist Saype, known for his environmental commitments. The XXL installation – baptized “(All of Us)” – here aims to be part of a eco-responsible movement while the fresco was made with an ecological paint applied directly to the sand of Miami Beach.

Illustrating once again the intimate link between art and fashion, Balmain joins Chanel and Saint Laurent at Miami Art Basel. The two French houses are respectively offering the immersive “Five Echoes” experience in tribute to the centenary of perfume N ° 5, and an exhibition, “55 Sunrises” dedicated to the work of Sho Shibuya.


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