Lego is investing in family metaverses for children by partnering with American video studio Epic Games. The Lego group, famous for its small building bricks, and Epic Games, a video game creation studio, are teaming up to build a metaverse where children can play. This partnership will be long-term to shape the future of Metaverse and make it safe and fun for kids and families.
A safe and positive play space
Lego and Epic Games will team up to create an immersive, inspiring and engaging digital experience for kids. This digital experience is meant to be family-friendly. She wants to offer children access to tools that will allow them to become creators and to offer them games in a safe and positive space. ” Children enjoy playing in the digital and physical worlds and moving seamlessly between the two says Niels B. Christiansen, CEO of the Lego Group.
« Through digital experiences, children can develop lifelong skills such as creativity, collaboration and communicationhe describes. “ We have a responsibility to make these universes safe, inspiring and beneficial for all. We’ve protected children’s rights to safe physical play for generations, we promise to do the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future. he announces.
A fun and entertaining metaverse for kids and families
On the Epic Games side, Tim Sweeney, CEO and founder of Epic Games declares ” we’re thrilled to partner with the Lego Group to create a fun and entertaining space in the metaverse for kids and families. “. Lego and Epic Games want to be part of the transformation of the metaverse to reshape the way people meet, play, work, learn and interact in a virtual 3D world. Lego and Epic Games will ensure that this next iteration of the internet is designed with the well-being of children in mind.
Lego and Epic Games will defend three principles in order to develop safe digital play spaces. It’s about protecting children’s right to play by making safety and well-being a priority. Likewise, it is about protecting the privacy of children by putting their best interests first. Finally, we must offer children and adults tools that allow them to control their digital experience. Epic Games recalls that in 2020 it acquired SuperAwesome, a company specializing in technology designed to ensure safe digital engagement with children under 16.
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