Acer Aims for Affordability with New Super ZX Smartphone Series launch in India
By archyde.com News Team – April 16, 2025
Acer, the well-known Taiwanese multinational hardware and electronics corporation, is expanding its mobile presence with the launch of its Super ZX series in India. Unveiled on April 15, 2025, the series targets the budget-conscious market with two new smartphones: the Super ZX and the Super ZX Pro. These devices, powered by MediaTek processors, boast remarkable features for their price range, including up to 12GB of RAM and 512GB of internal storage in the Pro model.
The Super ZX series is slated to be available for purchase in India starting April 25th through Amazon. The Super ZX is priced at 9,990 rupees (approximately $120 USD), while the Super ZX Pro comes in at 17,990 rupees (about $215 USD).
This move highlights Acer’s strategy to tap into the rapidly growing Indian smartphone market, where affordability and feature-rich devices are key to success. The launch comes as consumers increasingly demand more power and storage in their smartphones without breaking the bank.
Super ZX Pro: A Closer Look
The super ZX Pro leads the charge with a MediaTek Dimensity 7400 processor and a substantial 5,000mAh battery, aiming to deliver a balance of performance and longevity. The device offers configurations up to 12GB of RAM and 512GB of internal storage, making it suitable for multitasking and storing a vast library of media.
The Super ZX Pro
features a 6.67-inch AMOLED display with FHD+ resolution and a smooth 120Hz refresh rate.This combination promises vibrant visuals and fluid scrolling, enhancing the overall user experience. For photography enthusiasts, the phone incorporates a triple-lens rear camera system headlined by a 50-megapixel sensor, complemented by a 50-megapixel front-facing camera for high-resolution selfies and video calls.
Beyond the core specs, the Super ZX Pro also includes 33-watt fast charging, Dolby Atmos audio, Wi-Fi 6 support, and an in-display ultrasonic fingerprint sensor. These features contribute to a more convenient and immersive user experience.
| Feature | Specification |
|---|---|
| Processor | MediaTek Dimensity 7400 |
| Battery | 5,000 mAh |
| RAM | Up to 12 GB |
| Storage | up to 512 GB |
| Display | 6.67-inch AMOLED FHD+ 120Hz |
| Main Camera | 50MP Triple Lens |
| Front Camera | 50MP |
| Charging | 33W Fast Charging |
| Audio | Dolby Atmos |
| Connectivity | Wi-Fi 6 |
| Security | Ultrasonic in-display fingerprint sensor |
Super ZX: The Affordable Option
The Super ZX, as the more budget-amiable option, is powered by the MediaTek Dimensity 6300 processor. It also packs a 5,000mAh battery and offers configurations up to 8GB of RAM and 256GB of storage, along with 5G connectivity.
This model features a 6.78-inch LCD screen with FHD+ resolution and a 120Hz refresh rate. Its camera setup includes a triple-lens system with a 64-megapixel Sony sensor as the primary lens, leveraging AI to enhance image quality.Unlike the pro model, the fingerprint sensor is located on the side of the device.
the Super ZX aims to provide a compelling experience for users who prioritize value without sacrificing essential features like a high refresh rate display and a capable camera system.
| Feature | Specification |
|---|---|
| Processor | MediaTek Dimensity 6300 |
| Battery | 5,000 mAh |
| RAM | Up to 8 GB |
| Storage | Up to 256 GB |
| Display | 6.78-inch LCD FHD+ 120Hz |
| main Camera | 64MP Triple Lens (Sony Sensor, AI Enhanced) |
| Connectivity | 5G |
| Security | Side-mounted fingerprint sensor |
Acer’s Broader Strategy and Market Implications
While Acer is globally recognized for its computers, tablets, and monitors, its foray into the Indian mobile market signifies a strategic move to diversify its product portfolio and capture a share of one of the world’s largest smartphone markets. Acer already offers tablets in India, such as the Acerone Liquid S162E4 and Acerone Liquid S272E4, suggesting a broader commitment to the indian consumer electronics landscape.
However, analysts are keen to see how Acer will differentiate itself in a crowded market dominated by established players like Samsung, xiaomi, and Oppo. “The key for Acer will be to establish a strong brand identity and build trust with Indian consumers,” says market analyst Sarah Chen. “That means competitive pricing, reliable performance, and strong after-sales support.”
The Super ZX series reflects a broader trend in the global smartphone market, where manufacturers are increasingly focusing on delivering high-value devices with impressive specifications at affordable prices. This strategy aims to cater to the growing demand from consumers in emerging markets who seek feature-rich smartphones without exceeding their budget. This trend echos in the U.S.market as well, where budget-friendly options from brands like Motorola and Google’s Pixel A series are gaining traction. The success of these devices hinges on offering a smooth, responsive experience, a decent camera, and reliable battery life — all without breaking the bank.
