adtech start-ups are on the rise

Advertising technology companies are increasing fundraising and IPOs.

The adtech sector is going through a golden period for investors. Seedtag, one of the European leaders in contextual advertising, an alternative to cookies, has just announced a new fundraising of 40 million dollars (34 million euros) from Oakley Capital, Adara Ventures and All Iron Ventures. “We are launching ourselves in the United States, with the ambition to become the world’s leading player in contextual advertising in the coming years”, explains Albert Nieto, co-founder of Seedtag. The Spanish company, which collaborates in particular with Marie Claire, Prisma Media or Le Monde, represents 11% of the contextual advertising market in France. “We now have to prove to customers and advertisers that we have the best technology”, continues this former Google.

A few months earlier, its main competitor, GumGum, already present in the Americas, raised nearly $ 75 million from Goldman Sachs. Presented as one of the alternatives

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