The players in mass distribution, commerce and online commerce, Amazon in the lead, responded favorably to Bruno Le Maire’s request. Friday, November 20, they announced, in a joint statement, that they agreed to postpone the promotional operation of “Black Friday”, scheduled for November 27, during which significant price reductions are offered to consumers, by one week, “Subject to reopening of shops by then”.
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“This unanimous agreement was concluded with a view to allowing shops to reopen in the near future under conditions of maximum health security”, explain the signatories, after a second meeting with the Minister of the Economy.
A logistical and economic challenge
This postponement, therefore conditional on a reopening of shops before December 4, specifies Bercy, should make it possible to avoid crowds in stores while the Covid-19 epidemic is still raging. “Thanks everyone. It is by being united and responsible that we will overcome this economic and health crisis ”, welcomed Bruno Le Maire on Twitter.
For professionals, this “Black Friday” delay represents a logistical and economic challenge, even though they have already communicated this promotional operation to their customers and organized their supplies accordingly.
Retailers want a reopening on November 28
A decision on the date of reopening of shops is to be announced soon by the executive. With the improvement of health indicators, the government is considering it “Around the 1is December “, according to Prime Minister Jean Castex, visiting on Friday in Finistère.
Traders want it to take place for the weekend of November 28-29, one of the most important of the year, as the holidays approach. “We welcomed this postponement because it creates the conditions, we hope, for a decision to reopen at the end of next week”, reacted to AFP Jacques Creyssel, general delegate of the Federation of commerce and distribution (FCD).