A delivery box and blue tape… it didn’t take more to shock the canvas.
It’s a detail that makes all the difference. Amazon was forced to change the icon of its new app because of its disturbing resemblance to Adolf Hitler. The logo depicted a delivery package with blue tape, seen from the side. Only the edge of the tape was cut into wavelets. With the Amazon smiley underneath, the blue ribbon was mostly reminiscent of the iconic mustache worn by Charlie Chaplin, or Adolf Hitler. A resemblance that has obviously not gone unnoticed on Twitter.
“Ahah I hadn’t seen that Amazon had quietly changed its new icon to look… less like Hitler. “
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
“My parents use Amazon almost every day. They are going to be lost for the next few days. When they ask where Amazon has gone, I will tell them to look for the Hitler box… ”
My parents use Amazon nearly every day. They’re going to be lost for the next few days. When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler… https://t.co/u1YcJUBNSN
— Sam Hutchings (@Smutchings) January 26, 2021
“It’s not just ripped tape, it’s ripped tape that has a similar shape and sits right above a smiling mouth. It looks like a happy little cardboard Adolf to me. “
It’s not just a ripped scotch tape, it’s a ripped scotch tape that has a similar shape and is right on top of a smiling mouth. Looks like a happy little cardboard Adolf to me
— Willi Kampmann (@willikampmann) March 2, 2021
Amazon’s app used to look like a shopping cart. The company wanted to change its icon for a delivery package in order to “Spark anticipation, excitement and joy when customers start shopping on their phones, just like they do when they see our boxes on their doorstep”. Following this little controversy, Amazon has again changed its icon to an adhesive tape whose corner is bent.
🛒 Quack: #Amazon had to change the logo of his app. He had gone from a cart and a white background to a smile overhung by a blue ribbon cut into wavelets. But here it is: it was compared to the mustache of #Hitler. The blue ribbon is now cut straight. (BFM) pic.twitter.com/JuCBN4kRsi
– Mediavenir (@Mediavenir) March 2, 2021