Washington, United States.
Amazon presented on Tuesday its own luxury online stores, where designers can present their creations directly to fashionistas from all angles.
In a first stage, only subscribers to the Prime service of the group in U.S They will be able to access them by invitation.
The brand Oscar de la Renta is the first to present its 2020 collections. Others will follow in the coming weeks, the group said in a statement.
It is not the first time that the e-commerce giant has tried to enter the world of luxury, but in this opportunity seeks to create a new experience, with haute couture fashion houses and technologies that allow consumers to see designs from all points of view, in 360 degrees.
Brands they will be able to manage their own inventory, their selection and prices.
The creations may be returned to the sender, but only with the packaging intact and the label.
The crisis has forced the closure of many stores, while several of the main fashion houses resigned to participate in the Fashion Week which is celebrated this week in New York.