After books, clothing, furniture, streaming and fresh produce, to the online commerce giant Amazon it lacked a big business: selling medicines. But not anymore. Amazon announced this Tuesday the US launch from Amazon Pharmacy, its digital pharmacy, Which will allow buy prescription drugs online.
“When more and more people seek to make their daily shopping from home, the pharmacy is an important and necessary section of the Amazon online store, “argued Doug Herrington, responsible for customer services in North America.
This step puts Amazon in direct competition with giants like CVS Health Corp O Walgreens Boots Alliance, the two main pharmacy chains in the United States. Following the announcement of the online commerce, the shares of these competing pharmacy chains fell more than 6% in the NYSE. Amazon meanwhile registered a slight rise.
A step forward
Two years ago, the group of Jeff Bezos He had already set foot in the drug delivery business when he bought the distributor PillPack for 753 million dollars.
Now Amazon has gone one step further. Your website will include a Pharmacy section. There, customers can record their data health insurance and order your medications directly from Amazon Pharmacy.
Users will be able to compare the different prices depending on your health insurance. They will also be able to see different trademarks of medicines generic existing and the various dose possible. Amazon has specified that some drugs, such as those based on opiates, will not be offered.
To attract subscribers to its Prime service, Amazon will offer the free delivery in two days and discounts for those who pay for some remedies without insurance.
For Craig Garthwaite of the Northwestern University School of Business, “this Amazon launch represents a significant threat to physical pharmacy locations.” “Pharmacy counters should offer more than access to prescription drugs,” he warns.