Although Amazon, a global retailer, has been in the food business for 15 years, it is pointed out that the market share is still small. According to research firm Numerator on the 19th (local time), CNBC reported that Amazon accounted for only 2.4% of the U.S. grocery industry as of December of last year. On the other hand, Wal-Mart, the No. 1, has an 18% share.
CNBC reported that “Amazon introduced a variety of services, including PrimeNow Fresh, as part of its efforts to become a giant in the $750 billion U.S. grocery market. Moreover, in 2017, it paid $13.7 billion to acquire Whole Foods. “he explained. Looking at the market share of the U.S. grocery industry, Wal-Mart had the highest share with 18%, followed by Kroger with 8.8%, Costco with 6.5% and Albertsons with 4.7%. On the other hand, Whole Foods, which is a subsidiary of Amazon.com accounted for 1.3% and only 1.1%. They were ranked 12th and 13th respectively. Combined, these two ranks in the 8th place.
However, Amazon’s entry into the grocery market is aggressive. Sales in 2021 fell compared to 2018, but rental area increased by 17%. In response, CNBC said, “Amazon stock has surged 400% in five years, driven by e-commerce and the cloud. “For Amazon, the grocery industry is an expensive hobby,” said Jake Dollarhyde, CEO of Longbow Asset Management.
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