Amslod’s Collapse: 4,200 E-Bikes Sold in Auction as Manufacturer Fails to Save Business

amslod E-Bike Bankruptcy: What’s Next for Consumers?

Published: 2025-03-13

The dream of owning an Amslod e-bike has ended for many as the Dutch manufacturer faces liquidation. After failing to secure a viable takeover, the company’s remaining assets, including a significant inventory of bicycles, are headed to auction.

Amslod’s Demise: Failed Restart Attempts

Amslod,operating under the name Dutch E-Mobility Group,declared bankruptcy just before Christmas. Despite multiple attempts to revive the company,a lasting solution could not be reached. According to curator Ronald Klarus, several parties expressed interest in a restart, but ultimately their offers fell short. He stated, “There have been conversations and bids. But those bids were all too low compared to the value of the company and the stock.”

Auction of Assets: 4,200 Bicycles Up for Grabs

With a takeover off the table,Amslod’s inventory of approximately 4,200 bicycles,including both new and trade-in models,will be auctioned off through Troostwijk Auctions. the bicycles are located at various sites across the Netherlands, including Assen, Vianen, and Bergen op Zoom.

Potential buyers should be aware that the bicycles are sold without warranties. Any necessary maintenance or repairs will be the obligation of the purchaser.

Bidding Details

• Bids currently range from €90 to €650 depending on bicycle type
• Located in Assen, Vianen and Bergen op Zoom
• No guarantees on bikes

The E-Bike Market Under Pressure

Amslod’s failure reflects broader challenges within the e-bike market. Curator Klarus attributes the low takeover bids to the current pressures facing the industry. In recent times, several other e-bike brands, including Stella, VanMoof, qwic and Huyser, have also faced bankruptcy. While some, like Moof, Qwic, and Stella, have found a second life through acquisitions, the situation highlights the volatility of the market.

Notably, Moof, Qwic, and Stella were acquired by “a consortium of Dutch investors,” reportedly linked to Ecomotion and the Ecomotion Ventures Foundation, directed by investor Maurice Selhorst.

Impact on Consumers: Orders and Repairs

The bankruptcy has significant implications for customers who had outstanding orders or bikes awaiting repair.Individuals who placed orders with Amslod before the bankruptcy are unlikely to receive their bicycles. Those who have already paid can file a claim with the curator to attempt to recover their funds. However, the reimbursement process and outcome remain uncertain.

Customers who returned their bikes for repair face an equally uncertain situation regarding the return of their property.

What if I had an outstanding order?

• Likely you will not receive the bicycle.
• Submit a claim to the curator.
• Unknown status on returned bikes that need repairs.

The Rise and Fall: From Boom to Bust

The e-bike market experienced a surge during the COVID-19 pandemic as travel restrictions led to increased spending on option transportation.As the original article suggests, “During the coronacrisis, the Dutch spent money they could not spend on vacations, among other things, to bicycles.” This sudden surge in demand, coupled with logistical challenges, resulted in depleted inventory and extended delivery times.

Many bicycle companies increased their stock levels to meet the demand, but this strategy proved costly when demand eventually declined. Companies were left with excessive inventory, leading to financial difficulties and, in some cases, bankruptcy.

Navigating the Aftermath: What Can Consumers Do?

If you are an Amslod customer affected by the bankruptcy, it is crucial to gather all relevant documentation, including order confirmations, payment receipts, and repair requests. Monitor the auction listings for potential opportunities to acquire a bicycle at a reduced price, keeping in mind the lack of warranty. Remember to factor in the cost of potential repairs and maintenance.

While the situation is undoubtedly frustrating, understanding the circumstances surrounding Amslod’s bankruptcy and the broader market trends can help consumers make informed decisions and navigate the aftermath effectively.

Stay informed about developments in the e-bike market by following industry news and seeking advice from reputable sources. Consider purchasing from established brands with strong reputations for quality and customer service to minimize future risks.

What factors should consumers consider when purchasing an e-bike in light of teh recent Amslod bankruptcy?

interview: The Amslod E-Bike Bankruptcy and the Future of E-Bike Ownership

Today,we’re speaking with Eva Meulen,a consumer rights advocate specializing in the electric bicycle market,about the recent Amslod bankruptcy and what it means for consumers.

Understanding the Amslod Bankruptcy

Archyde: Eva, thanks for joining us. For those just catching up, can you briefly explain what happened with Amslod and their e-bikes?

Eva Meulen: Certainly. Amslod,a Dutch e-bike manufacturer,declared bankruptcy after failing to secure a viable takeover.This means they’re liquidating their assets, including around 4,200 bicycles, through an auction run by Troostwijk Auctions.

Impact on Consumers: Orders and Repairs

Archyde: What are the immediate consequences for consumers who had ordered bikes or left them in for repair?

Eva meulen: Unfortunately, the news isn’t good. Customers who placed orders are unlikely to receive their e-bikes. They can file a claim with the curator to try and recover their funds, but the success of that is uncertain. Similarly,individuals who had bikes awaiting repair face an uncertain situation regarding the return of their bicycles.

Navigating the Amslod E-Bike Auction

Archyde: The auction presents an opportunity for some. What should potential buyers keep in mind regarding the Amslod e-bike auction?

Eva Meulen: Its a buyer-beware situation. These bikes are being sold without warranties. So, any required maintenance or repairs will be the responsibility of the purchaser.You need to factor in potential repair costs before you bid. While bids may look attractive, the lack of guarantee offsets reliability.

The Wider E-Bike Market and Bankruptcies

Archyde: Amslod isn’t the only electric bike company facing difficulties. What does this tell us about the current state of the e-bike market?

Eva Meulen: Amslod’s situation is indicative of broader challenges.The e-bike market experienced a boom during the pandemic, but now, with demand cooling down, some companies are struggling with excess inventory and financial pressures. We’ve seen other brands like Stella, VanMoof, Qwic, and Huyser also face challenges. It’s a volatile time. Some of those aforementioned companies managed to find a second wind via acquisitions.

Future-Proofing Your E-Bike Purchase

Archyde: What advice would you give to consumers considering purchasing an e-bike to avoid similar situations in the future?

Eva Meulen: Do your research. consider purchasing from established brands with a proven track record for quality and customer service. Look into warranty options and the company’s reputation for handling repairs. Also, think about the long-term availability of spare parts. Are the bikes and parts readily available, or will you need to put in more time to find solutions for potential issues?

Protecting Yourself as a Consumer

Archyde: Any final thoughts for Amslod customers or those concerned about the e-bike market’s stability?

Eva Meulen: Stay informed. Monitor industry news and be aware of the risks involved in buying from companies without a substantial history. And remember,gathering all relevant documentation relating to your purchase or repair requests is crucial if you are impacted by a bankruptcy. Take the time to review guarantees prior to purchasing.

A Question for Our Readers

Archyde: And one question for our readers: Has this situation with Amslod changed your perspective on buying an e-bike, and what factors now weigh moast heavily in your decision-making process? Share your thoughts in the comments below.