Tell the CEO Apple Tim Cook told staff that he “looks forward to moving forward” following the ruling in the antitrust case in their favour, Epic v Apple.
In a comprehensive meeting with employees, Cook echoed that the line taken by Apple was public which supported the company’s position in the case, and he celebrated the company’s legal gains and downplayed its loss due to an unfair competition claim, according to the technical website “the Verge”.
And if you back up and remember what the App Store is all about, the App Store was built to be a trusted place for users to explore and discover apps.
“It was supposed to be a great business opportunity for developers, and Epic came in and wanted it to be treated in a special way and our rules are that we treat everyone equally,” Cook told employees.
They repeatedly asked us to treat them differently, we said no, they sued us on 10 different items, the court ruled nine of those for Apple and one for Epic, and most importantly, they ruled that Apple is not a monopoly, which we’ve always known. Apple is in a highly competitive market.”
Contrary to Cook’s statement that we “treat everyone equally,” Apple has offered special treatment to a variety of app developers in the past, offering Netflix a special deal where it only took 15% of subscriptions sold within the app, and weighed offering Netflix special privileges. If the video streaming company will maintain support for in-app purchases.
The company has also created categories of apps that can override their commission on in-app purchases, have banned or decided not to show apps they seem to be afraid to compete for, and you can see examples of special treatment for specific developers in our collection of emails discovered from the Epic v version. Apple demo.
However, Cook was correct that a California judge ruled that Apple did not have a monopoly on digital gaming transactions – the relevant market in the Epic v. Apple. The company successfully avoided Epic’s demands to open iOS to third-party app stores and side apps, and the court said Apple was justified in charging a commission on digital goods.