All eyes are on the brand that could launch into this product segment.
Can Apple have the same impact on the augmented reality market as it does on connected watches? This is what industry observers want to believe, as the small world of new technologies bustles with rumors on the subject. Glasses in hand, a connoisseur of the sector explains: “Apple will bring to the market what it lacks: an accessory with an attractive design, a discreet integration of technology into an everyday object. The brand has demonstrated its ability to change the game.»
We would like to believe in it, for that, all we need is… the product. According to Ming-Chi Kuo, an industry benchmark analyst, Apple could launch its first augmented reality (AR) headset at the end of next year. In a note, taken up by the American press, he even gives technical details. Apple’s augmented reality headset will be equipped with an M1 chip, the same as that of the most recent Macs, and two 4G Micro Oled screens supplied by Sony. A system of