Has the digital giant made a concession by reducing, under fire from critics, its commission from 30 to 15% for developers generating less than a million dollars in turnover?
“Cynical”, “Machiavellian” and “Calculator”… Reactions to Apple’s announcement on Wednesday November 18 are severe. However, the American group is committed to halving its commission on transactions made on its App Store by developers generating less than $ 1 million in turnover.
This is a “Partial concession” of the Cupertino giant in its “Battle against those who criticize the way it exercises its power in its digital ecosystem”, judge it Wall Street Journal. It’s a “Abrupt change from intransigence” traditional group, comments the New York Times, but he will only have “Little impact on its results”. For twelve years, the App Store “Is fueling Apple’s remarkable growth, and the company seems reluctant to touch it. Even when its pricing policy became the focal point of antitrust complaints, Apple defended it aggressively. ”
The move, which takes effect on January 1, could end criticism that the digital giant “Behaves unfairly towards people who add so much value to its ecosystem”, however considers the specialized site Engadget.
In 2019, Apple’s online store says it participated in global trade for $ 519 billion, more than 85% of which went to third parties. And the famous commissions are “In line with what the competing application stores managed by Google charge”, remind him Wall Street Journal.
An inexpensive concession
By making this rebate to developers with less than $ 1 million in sales, Apple does not risk