The American Tech company wants to promote some of its feature films through cinema, and thus attract people to its Apple TV+ service.
Apple is already a tech giant. Soon a media giant? This is what information revealed by the press agency suggests. Bloomberg. According to her, the American firm wants to rework its relationship with films, even going so far as to allow creations Apple TV+ to arrive in dark rooms. In all, 12 to 15 productions could be shown on the big screen each year. And Apple does not go hand in hand. A billion dollars would be put on the table.
Apple today does not have the skills or the partners to carry out its projects. If it has already been able to screen in theaters from time to time, in particular “Coda”, the company has never had large-scale ambitions. Agreements with third parties already installed are now under discussion according to Bloomberg. An actor is already mentioned, Paramount Pictures.
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A list of films in preparation that could be intended for theaters has even been unearthed. “Killers flower moon”, directed by Martin Scorsese and worn by none other than Leonardo Dicaprio. But also “Argylle”, and “Napoleon”, a film on the famous French emperor piloted by Ridley Scott.
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Why does Apple want to embark on the movie industry, an art that has not been in its best shape since the Covid-19 crisis? Two reasons are given by Bloomberg at the end of its investigation. On the one hand, to please the talents who like big posters. On the other, to advertise its home streaming service Apple TV+, which has so far remained rather confidential despite series regularly praised for their quality.
In total, Apple would have between 20 and 40 million subscribers to its SVOD offer. A very wide fork. In France, about 100,000 people would have subscribed to it, as revealed earlier this month “L’informé”. The company, which makes more than 5 million euros in turnover on French soil, must therefore reinvest part of its income, at least 20%, to finance French and European productions. Soon a French film financed by Apple in cinemas around the world?