(Agence Ecofin) – According to Danielle Biyoga, representative of the Californian tech giant, the choice of Cameroon for the opening of iCenter is due to “its proximity to Nigeria and its bilingualism. Cameroon is a test market for Apple’s implementation in Central Africa. Other countries (DRC, Gabon) will follow”.
On August 12, 2022, Apple launched its first-ever Authorized Experience Center in Central Africa at the Douala Grand Mall. ” For more than 36 months at Apple, the deployment of a world-class experience center has been carefully planned, to allow consumers to enter the Apple ecosystem.“Explains the firm in the official press release.
In this structure called iCenter, relayInvest in Cameroon, the customer has access to all the brand’s products and can benefit from the assistance of a certified engineer, in order to be able to live the experience of all Apple products. “The role of the iCenter in Cameroon is also to market wholesale to all resellers of the Apple brand, and to establish partnerships with the various companies in the country. (…) The other solution that we intend to offer to companies is the sale of telephonessays Danielle Biyoga, Apple Executive Representative.
Thanks to the iCenter of the Douala Grand Mall, we learn, Apple will introduce for the first time in Central Africa, “the premium extended warranty, which is an 18-month Apple warranty service on all products and also a 6-month warranty on phone screens ».
The opening of the Douala authorized experience center will also give customers the opportunity to access the iPhone 14 as soon as it is released on the market, as well as the wide range of Apple products (Mac, iPod, iPad, Apple Watch.