Commercial courts have become familiar with the distribution industry. Since the start of the health crisis, the brands have been parading there at a regular pace. Camaïeu, Naf Naf, La Halle, Alinéa, Orchestra, André or very recently the Kidiliz group of children’s clothing (Catimini, Z, Absorba) have been placed in receivership. Several of them have already changed hands. The signs, for the moment, are not disappearing. There are always candidates to take them back … cut off from a part, often large, of their fleet and their employees. The less profitable outlets are sacrificed, in the hope of saving the brand and the rest of the network.
Many other brands are reducing their number of stores on their own. Toy specialist PicWicToys, for example, will close twenty-three, C&A, thirty, as announced last year, and gap several of its Parisian stores. The fate of these companies, forced to downsize, he prefigures