As reconfinement approaches, the French rush to the hairdresser

“Since Monday, we have been called to make an appointment”. In her salon in the 12th arrondissement, avenue Daumesnil, Daryna did not expect to see so many customers parading on Wednesday. Usually, during this school holiday period, the atmosphere is rather calm. But the rumors announcing the reconfinement – confirmed this Wednesday evening by the President – have reshuffled the cards.

“Tomorrow, we no longer have any free slots, everything has been reserved. Today too, we had a lot of rig reservations but we tried to do our best to accommodate everyone ”, testifies Daryna. On Thursday, the show will remain open an hour later and already plans not to close on Sunday, if it is still possible. An influx that Emilie also notes in her Franck Provost salon in the twentieth arrondissement of the capital. “We are full tomorrow. About fifty customers are expected against thirty usually. It is mostly regulars who come. People have brought their weekend appointments forward in case we are closed ”. Angelina, manager at the Valessio salon in the 17th century, abounds: “We have a lot of calls asking if we’re open on Friday. I tell customers that it has been a long time since I had the President on the phone and that I have not heard from him any more », she laughs. Like the others, the salon in which she officiates is full tomorrow. “These are mainly clients who come to redo their color to prevent their roots from showing. A color lasts a month so they tell themselves that it will allow them to be patient ”, she explains. The men are not left out and many have come “Refresh their cut”.

An already fragile sector

The inability to get to the hairdresser during confinement had caused huge queues in front of the salons when they reopened. A period that Angelina remembers. “It’s true that we had a lot of people but that did not compensate for the losses incurred during the closure”, she sighs. Like many others, the sector has been heavily affected by this lack of activity and fears even greater losses in the prospect of a reconfinement. “Concern is growing among professionals”, notes Christophe Doré, president of the National Union of Hairdressing Companies (Unec) who adds: “Of course the health of the French is a priority, but there is also the question of the economic health of companies, which is fragile and completely on drip”. According to him, many living rooms face “An already very tight cash flow” and “Would not survive a second confinement”. This Wednesday, he met with the cabinet of the Ministry of the Economy to recall the need for the branch to benefit from aid to ensure its survival.

Already, on leaving confinement, the hairdressing sector warned of its difficulties, like Franck Provost, president of a large employers’ organization, the National Council of Hairdressing Companies (CNEC) and the Provalliance group. He explained to Figaro last May: “There was no revenue during the containment and it was necessary to continue to pay fixed charges such as rent. Large real estate companies continue to charge rents“. Its Provalliance group, which has 2,000 salons, lost around 200 million euros in revenue during the lockdown, taking into account subsidiaries and franchisees. “Many salons were not doing very well before this crisis”, added Véronique Revillod, Deputy Secretary General of CFDT Services. All are waiting now “To know what sauce we are going to be eaten in”.

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