The digital era that we are going through brought with it multiple challenges but also new scenarios and business opportunities between companies. In this context, Bank of the Sun, the digital bank of Sancor Seguros, signed its first commercial alliance with MG Group, the Rosario finance company specialized in the digital commercialization of pledge credits. This business union marks a commercial development milestone for both entities, since, without a doubt, the philosophy of this agreement will multiply its results.
The alliance, which seeks to promote the business between one of the main underwriters of pledge loans in the country and the network of advisory producers that the bank now has, It was carried out by Edgardo Obeid and Damián Medina, by Banco del Sol, and by Gabriel Guglielmino, from MG Group.
MG Group was created in 2004 by its current president and CEO Gabriel Guglielmino. Based in Rosario and 20 branches distributed throughout the country, the fintech managed to develop an ecosystem of products whose main differentiator is its digital platform. MG Group specializes in analyzing and solving a pledge loan in just five steps and in less than a minute.
In recent years, the finance company has positioned itself as the number one extra-bank company in the interior of the country, providing a superior user experience when requesting a loan. The digital transformation that the company undertook more than three years ago allowed it to adapt quickly to the demands of the current market and consolidate its growth during 2020 despite the difficult socio-economic situation derived from the pandemic.
This union will allow it to amplify its strengths and generate synergy between its network of 6000 agencies and automotive dealers, added to the 9000 advisory producers of the Sancor group.
For its part, Banco del Sol was acquired by Grupo Sancor Seguros, a leading company in the insurance industry for more than 75 years. On August 21, the bank carried out its launch and came to revolutionize the finances of people in every corner of Argentina. Currently, it is positioned as “the most humane digital bank” since it has the largest network of advisory producers in the country. Looking ahead to the next five years, Banco del Sol aims to position itself as one of the 10 leading banks in Argentina, having added as clients a substantial part of the more than seven million policyholders of Grupo Sancor Seguros.
The alliance between both companies will enhance both parties: It will provide the experience that MG Group has to the producer channel and, on the other hand, it will enhance the digital products that Banco del Sol offers to the pledge channel.
Both entities are in continuous development, growth and seek to offer the best and most complete financial solution to their clients; soon they will be adding additional products to all their channels.
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