Banking entity launches the first digital fair for pensioners in the country

Banco Popular created a digital fair for the country’s pensioners, a space that will provide activities and exclusive content for fun and well-being for one of its most important segments.

In view of the digital acceleration in Colombia in 2020 and the needs to open modern spaces for its clients and users in today’s virtual world, Banco Popular, a subsidiary of Grupo Aval, has been creating a variety of alternatives to support the well-being and finances of the more than 509,000 pensioners who are clients of the entity and of the almost two million retirees in the country.

For this reason, Banco Popular announced the launch of the ‘Feria Positiva, Feria Popular Digital para Pensionados’, whose ambassador is María Cecilia Botero, who will accompany this virtual fair that provides retirees, clients or not of Banco Popular , a 100% digital interaction space, totally free, focused on delivering fun and well-being content to this important segment, along with a wide portfolio of products and services that have exclusive benefits from the Fair.

“Pensioners are a fundamental segment for us and for this reason, every day we are thinking about joining forces and constantly innovating to get closer to them, especially in a situation like the current one in which the digitization of our communication channels has become vital to continue accompanying them in all its processes and contribute to their well-being, ”assured Luis Fernando Gómez Falla, vice president of Personal and Small Business Banking.

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Through this Fair, users will have multiple activities available to learn about personal finance, wellness and technology, as well as games, raffles, among others. The use of social networks such as Facebook and Instagram, dance and cooking classes, tips for home care and recommendations to take care of your pocket, will be some of the various content that people interested in interacting and consolidating their knowledge on these topics can enjoy, in fun formats.

Users may voluntarily register for the one that is of their personal interest and subsequently receive a reminder of their participation through a text message or email.

“With this initiative, we demonstrate our commitment to provide experiences that positively transform the lives of our pensioners, seeking to contribute to their quality of life and well-being,” added Gómez Falla.

In addition to this, both clients and non-retired clients can explore products and services of the entity’s Diamond Offer, which have been specially designed for this segment and within which are the savings account, Diamond credit card, Prestayá payroll credit and Casayá housing loan so that, with the support of Banco Popular, they can manage their resources. Within the page you will find the advantage of leaving your data so that a Bank advisor can communicate with those interested in the offer.

Likewise, users who enter the page and who are Banco Popular customers will have different offers and discounts from different business partners in categories such as travel, continuing education, insurance and home purchases.

The digital fair, which is currently available on the page www.feriadiamante.com, will run until April 30, 2021 and will be open for free to all pensioners in the country.

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