Vietnamese people’s interest in e-wallets is superior to virtual currencies, even though bitcoin once stormed the internet.
Reputa has just released data on the level of interest of social media users in Vietnam in 2022 in the fintech sector. The company uses social media listening tools to pin down topics of interest to users.
At least in the first half of 2022, virtual currency is a much discussed topic in the media, “family members” talk about virtual money. However, Reputa’s data is surprising when in the field of electronic payments, only 2.9% of users online discuss this topic.
Meanwhile, up to 73.37% are interested in e-wallets, outperforming the topic of e-invoices (23.74%) ranked next.
E-payments in general and e-wallets in particular are discussed a lot because these are practical daily problems of many users. These topics are discussed more openly than virtual currencies, which have not received official support from state agencies.
Besides, the level of interest in digital payment also comes from the increasing number of users. Visa’s mid-year survey released mid-year showed significant growth in cashless payments. In which, nearly 76% of consumers use e-wallets, 82% use cards. 65% of Vietnamese consumers carry less cash in their wallets and 32% say they will limit or even stop using cash after the pandemic.
In addition, the strong activity of fintech companies on social networks contributes greatly to building a cashless image and habit.
Nguyen Ba Diep, co-founder of MoMo, said that on social networks, a brand is like a person, has a voice, has a community, and has its own image. By interacting, chatting, brands and users gradually become friends. User trust is also gradually formed according to the communication process of the brand.
If taking advantage of social networks, Mr. Diep affirmed that the brand will come closer to consumers, thereby communicating about new features and services more naturally.
The report outlines the factors that determine user engagement with a payment platform. Accordingly, almost everyone (97.76%) highly appreciate the satisfaction factor when experiencing payment. 8 out of 10 people want quick advice and support during use. And about one-third want to have many attractive promotions.
The report also ranks the popularity of electronic payment platforms on social networks. In which, MoMo leads the e-wallet group with 149.46 points, quite far from the next two wallets, ShopeePay (37.50) and VNPay (25.56).
In the top fintech companies, FE Credit leads (43.65 points), followed by Fiin (9.43) and Finhay (5.67).
In the digital banking segment, MB Bank, TP Bank, and Techcombank respectively occupy the first positions in terms of popularity.