In order to alleviate these difficult days of isolation to combat the coronavirus that we are all living and to contribute to shortening the distance between the smallest of the house and their grandparents, the most vulnerable and who often spend these uncertain days in loneliness, BMW Group Spain has wanted to make an extraordinary call for the 35th Prize for Painting in its children’s category one hundred percent digitally.
The #BMW Pintando Abrazos contest is an initiative that aims to make art and creativity serve as an instrument at the service of those who need it most at the moment: the little ones and the older ones. In addition, the time dedicated to the realization of these works and their content will serve as a transmission belt for what is most missed these days: hugs.
With the grandparents as protagonists of the works, the #BMW Pintando Abrazos contest is national in scope and is divided into two categories:
– Children from 4 to 7 years old (both included).
– Children from 8 to 12 years old (both included).
Participation will take place through the official Instagram profile of the BMW Pintando Abrazos contest (@bmwpintandoabrazos). The presentation of the works will be made through this social network by uploading a photograph accompanied by the hashtag #BMWpintandoabrazos and indicating the child’s name, age and the title of the work. (For more information consult the bases).
The «BMW Pintando Abrazos» contest will feature a category award made up of recognition, along with the rest of the winners of this edition, at the BMW Painting Award gala to be held in the fall of 2020 at the Teatro Real de Madrid and a painting and drawing kit. The jury of the award will value the drawings, made with free technique, that place great value on the grandparents, and the importance that their experience and love bring to new generations.
In addition, the initiative has the support and dissemination of some of the children winners of past editions of the BMW Prize for Painting who have not hesitated to record a video from their homes encouraging participation through social networks. The names of the winners will be announced on social networks during the month of May. .