To cope with the strong growth in its sales across the Atlantic, the American shipyard Boston Whaler will open a new production site which should generate the creation of 400 jobs in Palm Coast, Florida. Strong increase in production capacity in view …
All is going well for Boston Whaler, the builder of the legendary American outboard boats, which is currently facing strong growth in its sales across the Atlantic.
The American brand, a subsidiary of Brunswick Group, the world leader in yachting, will in fact restart an old factory of the group, located in Palm Coast, which until 2018 produced the large units of the brand Sea Ray.
The restructuring of this brand, then in difficulty, consisted in particular in stopping large units, a range in endemic deficit, and in repositioning Sea Ray successfully on outboard units up to 40 feet.
Located on Colbert Lane, at Palm Coast, the former Sea Ray factory is therefore changing panels to become a new production site Boston Whaler, which will generate between 300 and 400 jobs within 18 to 24 months.
World leader in luxury open type outboards, Boston Whaler employs 1,200 people at its Edgewater (Florida) site, which hosts both its head office and its – huge – production plant.
The opening of a second factory will concretely allow Boston Whaler, to increase its production capacity by 40% !!
The first units should leave the site in the second half of 2021 ….