By land, sea and air: Peugeot’s best creations are not cars

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Peugeot is well known for its cars, winners of such prestigious awards as ABC’s Best Car of the Year or Best Car of the Year in Europe on numerous occasions. Also, although to a lesser extent, for its salt and pepper mills. However, his experimentation laboratory, the Design Lab, also has to his credit adventures in fields such as aviation or nautical.

The Peugeot Design Lab, a pioneering division in the world of motoring created in 2012, has designed products from its beginnings whose common links are refined design, avant-garde and technology. Thanks to their great work using these maxims, many have been the first-rate companies that have entrusted their products to this division of the PSA Group: Dassault Aviation, Alstom, Bombardier, Leclerc, Grupo SEB, Quechua …

The latest creations from the Cathal Loughnane-led studio range from LED light grinders or ultra-modern surfboards to the now-famous Foodtruck Peugeot.


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