Carrefour placed on the voice to boost online sales

The distributor and Google have adapted the wizard voice of the giant of the tech.

At the end of 18 months of collaboration between Google and Carrefour, the voice assistant of the american giant is able to create shopping lists, “smart”, so as to simplify and personalize the online order. Crossroads

Two years ago, Carrefour is joining forces with Google to counter Amazon, and to build up its e-commerce business. This agreement is now a tangible reality for clients of the distributor: they may, since Tuesday, to order their shopping online with the help of the voice assistant of Google.

At the end of 18 months of collaboration between the two groups, the tool of the american giant is able to do more than record the name of a product that is dictated, before redirecting the customer to the site of the Crossroads. It is able, ensure Google and Carrefour, to create shopping lists, “smart”, so as to simplify and customize the ordering online, too tedious today.

The experience of e-commerce is very perfectible, see Francis Loviton, director, brands and commerce at Google and former Crossroads. It is heavy because it is necessary to put many items in his basket. It is long, averaging 45 to 50 minutes. And you have to start all

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