You will soon see her appear on TikTok. The Chinese giant is launching a new feature to promote more authenticity on its platform. The concept is simple: you’ll only have three minutes to take a ten-second photo or video after receiving a notification through the app. A way to share your daily life in real time through the front and back camera of your phone. With this option, TikTok hopes to foster more authenticity and engagement between users. An aspect much sought after by the younger generation.
A dedicated application will be launched in France, although TikTok Now will also be accessible via the original social network. It will still be necessary to wait a few weeks before being able to test this new functionality.
Nothing new
However, this novelty is not really one. TikTok Now has largely taken over the concept of BeReal, the social network founded by two French people who are a hit in the United States. The application has become trendy with Generation Z, and even viral on TikTok! A success that obviously caught the eye of the Chinese giant, determined to maintain its status as the number one social network among teenagers.