2024-09-10 05:00:10
The location of BYD’s new London showroom is strategic. Located in the heart of Mayfair, one of the most exclusive districts of the British capital, the Chinese manufacturer’s store is next to a Rolls-Royce dealership and a Land Rover brand. Inside, four models are displayed in a space with walls covered in screens showing images of the underwater world. There is notably an electric blue Dolphin, a model with a range of 426 kilometers and which has started to appear on the roads across the Channel.
The UK has become a fertile ground for Chinese electric vehicle brands. Great Wall Motors, which made a failed foray in 2012 with an electric pickup truck, was the first to set up shop, launching its Ora model on the British market in 2022. It was followed by SAIC, which put a crossover on sale the same year, and BYD in 2023. This summer, Chery Group also entered the country. Xpeng and Nio, meanwhile, plan to set up shop in 2025.
Peter Wells, director of Cardiff University’s Automotive Industry Research Centre, notes “a real effervescence” around these vehicles. BYD, which is neck and neck with the American Tesla to dominate sales of electric cars on a global scale, is multiplying the openings of showrooms and agreements with dealers. Chinese brands now represent 10% of new registrations of “wattages” in the United Kingdom, against 3% to 4% five years ago, according to the Department for Transport.
“Binding objectives”
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The British market stands out for its openness to Chinese automobile groups. Keen to protect its national industry against competition from China, the United States introduced a 102.5% import tax on electric cars from that country in May. The European Union followed suit in July, adopting a tax ranging from 27.4% to 47.6%. No longer obliged, since Brexit, to comply with European decisions, the British Secretary of State for Business and Trade, Jonathan Reynolds, on the contrary promised this summer that he would not launch an investigation into the practices of Chinese electric vehicle producers.
London is indeed afraid of arousing the ire of Beijing, jeopardizing its access to the Chinese market, crucial for its own automobile industry, notably the Rolls-Royce, Jaguar and Bentley groups, which achieve a growing share of their sales in China. “The UK government has also set binding targets for electric vehicle salessouligne Peter Wells. To achieve this, it needs to maximize the number of “green” cars made available to consumers, particularly those that are affordable.”
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BYD uk
BYD: A Leader in Electric Vehicles, Expanding its Presence in the UK
As of 2024, BYD, a Chinese electric vehicle (EV) manufacturer, has been making significant strides in the UK market. With its headquarters in Iver, Buckinghamshire, England [[3]], BYD UK has been operating since 2013 and has since become a prominent player in the country’s EV industry.
Showrooms and Dealerships
In recent news, BYD has opened a new showroom in Canary Wharf, London, in partnership with Harmony Auto [[2]]. This state-of-the-art showroom features three BYD models, including the ATTO 3 crossover, the Dolphin hatchback, and the Seal U DM-i. This strategic location in the heart of London is a testament to BYD’s commitment to expanding its presence in the UK market.
In addition to the Canary Wharf showroom, BYD has a network of dealerships across the UK, making it easier for customers to find and purchase their electric vehicles. To find a BYD store near you, customers can simply visit the BYD UK website and use their “Find a BYD Store” feature [[1]].
Models and Technology
BYD’s model lineup is impressive, with a range of electric vehicles that cater to different needs and preferences. The ATTO 3 crossover is a popular choice, offering a spacious interior and impressive range. The Dolphin hatchback, on the other hand, boasts a stylish design and an impressive 426 km range. The Seal U DM-i is another notable model, featuring advanced technology and a comfortable ride.
BYD’s commitment to innovation is evident in its Super DM technology, which provides exceptional performance, safety, and efficiency. This technology is a testament to BYD’s dedication to pushing the boundaries of electric vehicle manufacturing.
Purchasing and Test Drive Options
For those interested in purchasing a BYD electric vehicle, the company offers a range of purchasing options, including Personal Contract Purchase (PCP) offers [[1]]. Additionally, customers can schedule a test drive at a BYD store near them, allowing them to experience the performance and features of BYD’s electric vehicles firsthand.
Conclusion
As the demand for electric vehicles continues to grow, BYD is well-positioned to meet this demand with its expanding presence in the UK market. With its advanced technology, stylish designs, and commitment to innovation, BYD is set to be a leader in the electric vehicle industry for years to come. Whether you’re looking for a stylish hatchback or a spacious crossover, BYD has a model to suit your needs. Visit a BYD store today and experience the future of electric vehicles.
Electric vehicle forecast 2030
The Rise of Chinese Electric Vehicles in the UK
As the world shifts towards a more sustainable future, electric vehicles (EVs) have become an increasingly popular choice for consumers. In the UK, a new player has emerged in the EV market: Chinese electric vehicle brands. With their affordable prices and impressive ranges, these brands are giving established manufacturers a run for their money.
A Strategic Move
BYD, one of China’s leading EV brands, has recently opened a showroom in London’s exclusive Mayfair district. The location is strategic, situated next to a Rolls-Royce dealership and a Land Rover brand. Inside, four models are displayed in a space with walls covered in screens showing images of the underwater world. One of the models on display is the electric blue Dolphin, a car with a range of 426 kilometers that has started to appear on roads across the Channel.
A Growing Presence
BYD is not the only Chinese EV brand to enter the UK market. Great Wall Motors, SAIC, and Chery Group have also set up shop, with Xpeng and Nio planning to follow suit in 2025. According to Peter Wells, director of
