Ltends to be “made in France” very popular with the French. According to the 5e Cofidis Christmas barometer, echoed RMC Tuesday, November 23, 61% of respondents would consider buying products designed by manufacturers in France. During the end of the year celebrations, the feet of the trees should be filled with games, toys, clothes and other jewelry made in our territory. A growing trend, according to the credit organization. In 2020, 15% of gifts came from France, double the figure ten years ago.
To bait the barge, French retail players are setting up initiatives in favor of responsible purchasing. While Christmas can represent half of the turnover of certain sectors, brands promote their local production method through online stores or dedicated events. Example last year, with the cancellation of the Made in France Fair due to Covid, which resulted in the creation of a 100% blue-white-red online catalog. The health crisis, with its successive confinements, has had the effect of accelerating changes in the way French people consume, by promoting common sense and local employment.
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Synonymous with better quality
This attraction of the French is measured by the exponential revenues of certain toy manufacturers. As relates The Parisian, the creative games company Pirouette Cacahouète will end the year with a 25% increase in turnover, while Bioviva, specializing in educational nature games, expects an increase of 46%. For many French people, “made in France” would be synonymous with better quality, unlike products made in China, but also with a better carbon footprint. In the midst of Black Friday, the DreamAct platform has also mobilized to launch the # RamenonsNoëlALaMaison campaign from December 1, as part of the Green Friday alternative movement. A call to support local artisans that 950 brands have already joined.