In addition to convenience stores, there are many alternatives to Amazon. In particular through French e-merchants who are innovating more and more in terms of social and environmental responsibility.
“For a Christmas without Amazon” is the name of the petition launched on November 17 by several political and cultural personalities as well as environmental organizations, consumer defense and merchant federations. They are calling for “concrete actions to support local employment, local shops and actors of reasonable trade”.
But while local shops are still closed (even if they could reopen from November 28), the French are forced to turn mainly to online traders. If Amazon is a figurehead among these e-merchants and is particularly criticized these days, there are many others considered more responsible and who all together weigh much more than the American giant.
According to estimates by panelist Kantar, sales made on Amazon represent 16.5% of the French market for physical goods sold online. But behind, we find a whole host of French online sellers for the most part, being therefore more responsible.
Among them, we find among others CDiscount which belongs to the Casino group, Fnac-Darty and Boulanger whose online commerce platforms fulfill more or less the same functions as Amazon but favor French resellers. The ranking also includes event sales sites such as VeePee (formerly Vente-Privée) or Showroomprivé which stand out by offering buyers, for example, collections of major brands at a lower cost because they are old.
A Mirakl for convenience stores?
Recently Showroomprivé presented its new ambitions in terms of Social and Environmental Responsibility (CSR) with in particular the creation of a digital marketplace with “Mirakl”. This young French company, which in September raised the biggest fundraising for a French start-up (255 million euros), helps many companies to set up platforms on which other third parties can come. sell their products, thus walking a little more on Amazon’s flower beds.
Its co-founder Philippe Corrot believes that “the best way to counter Amazon is to digitize itself in order to beat it in its field and that of customer service”. To do this, Mirakl recently allowed distributors like Intermarché or Carrefour to sell on their “marketplace” developed by the start-up products from traders who were forced to close during the second confinement.
Thus, thanks to Mirakl, it is possible to buy online products that could only have been obtained in small shops. Because any third party can go through this system: the Tourist Office of the city of Roubaix (North) which had been forced to cancel its “Sustainable Christmas Market” will still be able to sell its products from the 1st. December thanks to the creation of a dedicated site.
The democratization of online sales thus allows small traders to sell their products by several means. Yohann Petiot, general manager of the Alliance du commerce, an association of professional federations particularly in clothing, even pleads for “the digital transformation of shops” to be integrated into the “recovery plan” of the French economy.