Climate change – Greenpeace launches the fight to ban meat advertising

– Greenpeace launches fight to ban meat ads

The NGO denounces “manipulative” communication strategies. She wants to ban all advertisements for products of animal origin from Switzerland.

Posted today at 06:58

This type of posters for cervelas and steaks, hung by a large distributor, are in the viewfinder of Greenpeace.

PATRICK MARTIN/24 HOURS

It’s a claim that will certainly fuel discussions around the barbecue. Meat, dairy products or eggs, Greenpeace wants to ban their advertising in Switzerland.

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Supported by the launch of an online petition on Wednesday, his request is based on a study of advertising communication strategies.

The NGO sifted through nearly 600 advertising videos as well as posters and inserts distributed in our country between 2018 and 2021. It was interested in both distributors’ announcements and those of promotional associations such as Pro Viande, Swiss Milk or GalloSuisse.