Original title: Closed beta prices provoke controversy over whether consumption on Beijing Global City Avenue is expensive or not
Recently, Beijing Universal Resort has aroused heated discussions among netizens due to price issues. There are even rumors that a meal in Beijing Universal Resort costs 2,000 yuan, while a magic wand costs 600 yuan. With doubts, a reporter from Beijing Business Daily conducted a field visit, but the reporter found that this was not the case. There are also many affordable restaurants on Beijing Global City Avenue for tourists to choose from. On July 24, a reporter from Beijing Business Daily learned some details of Universal City Avenue from Beijing Universal Resort. After the park opens in the future, Universal City Avenue will be open to local residents and tourists, and will provide more entertainment, dining experience and shopping options. .
Does a meal really cost 2,000 yuan?
A reporter from Beijing Business Daily first came to the Red Furnace Pizza Bakery on City Avenue. Here, the reporter saw that most pizzas are in the range of 80-120 yuan. It is understood that the Giant Eye Italian Spicy Sausage Pizza is the best-selling pizza here, and the price is only 88 yuan. A reporter from Beijing Business Daily also noticed that the price of another special traditional Margherita pizza was only 78 yuan. The reporter from Beijing Business Daily also calculated an account during the experience. A pizza for 88 yuan can be shared with a family of three. If you order a salad and a pasta and other snacks, you can basically satisfy a family of three. Meal needs, plus drinks, can eat well for less than 100 yuan per capita.
In addition, the relatively high-end catering-Kuqiao Tasty Feast Kitchen, Kuqiao Journey Burger, a thick beef patty and fried egg burger with French fries, the set price is 118 yuan, which can also satisfy an adult Full. At the same time, plus special drinks, the price can also be controlled between 160-180 yuan, if you consume 2,000 yuan, it can basically satisfy 7-8 people dining.
In addition, Beijing Global City Avenue also has a lot of food and beverages that are relatively affordable. In the neon market food court that specializes in Southeast Asian cuisine, the reporter found that a Masaman curry lamb is 68 yuan, and a tamarind curry fish steak is also 68 yuan. In addition, the price of each serving of coconut curry chicken, Thai beef noodle soup, and Thai chicken noodle soup is also maintained in the range of 48-58 yuan, and the price of Vietnam noodles is 58 yuan per bowl. A reporter from Beijing Business Daily randomly interviewed a visitor in the closed beta. The visitor said that in some Southeast Asian-style restaurants in popular business districts, the price of a bowl of Vietnamese noodles is higher than here.
From this point of view, the rumors of 2,000 yuan for a meal on Beijing’s Global City Avenue are indeed “unreliable.”
A magic wand is 600 yuan?
In addition to catering, many tourists are also concerned about the prices of goods sold in stores.
In the store on Global City Avenue, a reporter from Beijing Commercial Daily found the “600 yuan Harry Potter magic wand” on the Internet. According to the staff in the store, the interactive magic wand is priced at 349 yuan, which is not as expensive as rumored. The staff member also told reporters that the Harry Potter magic wand is popular because it can interact with many elements in the “Harry Potter Wizarding World” theme scene in the park. At the same time, the magic wand can also be used in many Universal Studios around the world. A reporter from Beijing Business Daily learned that currently there are Harry Potter-themed scenes in Universal Studios Hollywood, Universal Studios Orlando, and Universal Studios Osaka. This also means that the magic wand can be used in other than Universal Studios Singapore. It is common to 4 Universal Studios around the world.
In addition, for the magic robe that Harry Potter fans love, a reporter from Beijing Business Daily also saw the real thing. Currently, the price of the magic robe is 849 yuan. A reporter from Beijing Business Daily also inquired that the price of Harry Potter’s magic robe in Universal Studios Osaka, Japan was 14,500 yen, which is less than RMB 860 (at the current exchange rate). In contrast, Universal Studios Beijing The price of the magic robe for sale is even lower.
The reporter of Beijing Business Daily also saw that in the shops on Universal City Avenue, there are some special products for Beijing Universal Studios, for example, enamel cups with memories of “post-80s”, in addition, there are also Chinese-style enamel cups. Elements of “Kung Fu Panda”.
In addition to shops, a reporter from Beijing Commercial Daily also noticed that in the IMAX cinema on Universal City Avenue, a big bucket of popcorn and a bottle of beverage are priced at 69 yuan, and the price of smoothies ranges from 20-24 yuan. This price is comparable to other prices. There is not much difference in the price of theaters in the region.
There are many features in Universal City Avenue
In fact, the most delicious and fun things in Beijing Universal Studios have always been a topic of most concern to tourists. On July 24, a reporter from Beijing Commercial Daily learned some details of Universal City Avenue from Beijing Universal Resort. At the same time, Beijing Universal Resort said that after the official opening of the park in the future, Beijing Universal City Avenue will become the first stop and must pass for tourists to experience Beijing Universal Resort. At the same time, the area will also be open to surrounding citizens and tourists. At that time, tourists do not need to buy tickets, they can also have a dining experience on Universal City Avenue and purchase related souvenirs.
It is reported that Beijing Global City Avenue has 24 stores, including 1 multi-functional cinema, 15 restaurants, 8 themed retail and service stores, and mobile kiosks for retail and catering. According to the introduction of Beijing Universal Resort, Beijing Global City Avenue offers more than 20 different delicacies, including Western-style specialty dining, Chinese classics, Southeast Asian-style cuisine, and various flavor snacks. Among them, the Forrest Gump Shrimp Restaurant made its debut in Mainland China, and the Red Furnace Pizza Bakery made its first appearance outside the United States.
It is understood that in terms of food, the five-cup gourmet brew on City Avenue combines Chinese and Western elements and five good blessings. Visitors can drink a five-cup special and taste five tastes at once; in Hong Kong-style flavors, The Yifenglou Zhenxuan shop, which inherits Hong Kong-style handmade dim sum, is also located here; at the same time, Global City Avenue also gathers a variety of Southeast Asian cuisines. In the Neon Street Food Court, a selection of recruiting food from countries such as Singapore, Malaysia, Thailand, the Philippines, Vietnam, and Indonesia is selected. At the same time, the long business hours have further enriched the evening dining consumption of tourists.
After this visit, a reporter from Beijing Business Daily confirmed that the food in Beijing’s Global City Avenue is both popular and mid-to-high-end, which can better satisfy people of different consumer classes. Especially some themed restaurants can also bring a better experience for tourists.
According to senior tourism expert Wang Xingbin, as a theme park of a well-known international brand in the future, prices including shopping and catering are also determined by the market. Whether the market can accept it in the future is also judged by its service quality. At the same time, Beijing Universal Resort should consider the spending power of different groups and make adjustments according to the needs of tourists. Both mass and high-end products should be available. As for the proportion, the market determines the key to test its ability. In addition, the future development of Universal Beijing Resort is worthy of our expectation.
Beijing Commercial Daily reporter Guan Zichen Wu Qiyun/Wen Zhang Xiaoyan/Photo