At the same time, Coca-Cola also announced that it would withdraw the Topo Chico brand, which is very popular in many countries, from sales in Germany. The alcoholic mixed drink was apparently not very popular with customers in this country, unlike in Great Britain or the Netherlands, for example.
However, the group does not want to give up the market segment entirely: For example, it has teamed up with the Brown-Forman brand Jack Daniel’s. In the first quarter of 2023, the ready-to-drink combination of whiskey and cola will also be launched in Europe.
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