With the first appearance of the latest Apple phones, the American telecommunications company AT&T began on Tuesday distributing gifts for the second year to its customers, offering iPhone 13 Pro phone New is free for new and existing customers with eligible redemptions and unlimited data plans, and it’s a deal worth up to $1,000.
AT&T’s offer matches that of rival T-Mobile, seeking to gain market share, while Virgin Communications is offering a discount of up to $800 off the phone’s price.
Data plan price wars have been the main front in the competition between US telecom companies, but they have taken a different approach, replacing them with discounts on iPhone phones.
AT&T has been the most aggressive in its offering, going so far as to give free or ultra-low-priced phones to all its customers on unlimited plans.
Gifts had a direct impact on subscriber growth. In the fourth quarter, AT&T was the biggest gainer in mobile subscribers, adding 789,000 customers in the second quarter, surpassing the 627,000 achieved by growth leader T-Mobile, while Verizon, the carrier Wireless No. 1 in the US, lowest gains.
“The industry has always been competitive,” T-Mobile chief financial officer Peter Oswaldeck said Tuesday at the Bank of America Corp investor conference. “We’ve proven we can compete and grow profitably.”