Cowboy will market its electric bikes in the United States

Cowboy, Belgian manufacturer of connected electric bicycles, announces its launch in the United States.

Adrien Roose, Karim Slaoui and Tanguy Goretti created Cowboy in 2017 in Brussels. With European expansion in Sweden and Denmark, the company is now active in twelve markets. At the Micromobility Conference in San Francisco, Cowboy announces new horizons. This Thursday, the Belgian electric bike brand sets out to conquer the United States.

“The electric bicycle market in the United States is expected to grow 30% by 2025, reaching $ 4 billion. Cowboy’s presence in this market is therefore a logical step ” explains Tanguy Goretti, CTO and co-founder of Cowboy.

Decongest American cities

In the United States, urban mobility is currently slow and stressful. The abundance of cars in the cities leads to a lot of traffic jams and air pollution that can be avoided.

New York drivers spent an average of 100 hours, or just over four days, in traffic jams in 2019. Global Traffic Scorecard published by INRIX, a data analysis company that studies the movements of people around the world. With the pandemic, the situation has softened but remains problematic. In 2021, American drivers were stranded for an average of 26 hours in traffic jams.

“Cowboy wants to offer a solution to the millions of people who want to move around the city stress-free, make more of their newfound free time, or simply adopt a healthier lifestyle by exercising more ”, presents Tanguy Goretti.

New features

In the United States, Cowboys owners will be faster and safer on the road. All thanks to new features such as accident detection, navigation app, theft detection and anti-theft insurance. Thanks to remote updates, their bikes will always have the latest versions of software and firmware.

Only the most recent Cowboy models will be marketed in the United States. Namely, Cowboy 4 and Cowboy 4 ST (step-through). These will be delivered with a cockpit integrated into the stem to fix your smartphone and recharge it wirelessly while on the move. A stem the part that connects the handlebars to the pivot of the bicycle fork.

US customers can order their bikes today, exclusively on cowboy.com. Deliveries will begin in January 2022.

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