Qatar is investing in its own brand to attract even more tourists, investors and business partners. The Gulf state invests petrodollars in the economies of Great Britain, the USA, Germany and Russia, and owns European luxury brands like Valentino and Tiffany. For the same purpose, the state holds the 2022 World Cup, promoted PSG and signed Leo Messi into it – to advertise itself.
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In the summer of 2021, a lot of factors converged for the great Argentinian and the great Portuguese to move to Paris and play for the same team at the top level.
Cristiano Ronaldo (Juventus), Lionel Messi (Barcelona)
Фото: Getty Images
For the first time, both legends were left without clubs at the same time: Barca could not extend Messi, and Juventus wanted to get rid of Ronaldo. As a result, Leo got PSG very cheaply: 25 million euros as a signature bonus fell into the pocket of the Argentine instead of 700 million from Barcelona’s clausula. Juventus wanted 25-30 million euros for Ronaldo. Just three years ago, Transfermarkt valued the Portuguese at 120 million euros – a substantial discount.
If PSG wanted to fit into the budget or did not understand how to find a place on the pitch for Ronaldo, they still had the opportunity to take Crisch by selling Kylian Mbappe.
Kilian Mbappe
Фото: Getty Images
If the Parisians thought faster and got rid of the toxic youth, Ronaldo would be the perfect replacement for Kilian. After all, “Saint-Germain” is more important than the status and brand than the development of talents and education of young people: name at least one demanded graduate of the Parisian academy, except for Kingsley Coman.
The stage of development of PSG as an advertising project was also successful for the unification of Messi and Ronaldo. Paris dreams of taking the Champions League in the year of the Qatari World Cup. The teams for which Leo and Krish have played have won the Champions League nine times in 16 years. That is, with this pair, PSG practically guaranteed itself gold medals at the Gazprom Arena in the early summer of 2022.
The World Cup in Qatar could not have dreamed of better advertising, and the fans would have tears of happiness from looking at Messi and Ronaldo with the joint trophy. It could have been the most beautiful point in the history of the rivalry between two geniuses, and the sheikhs deservedly acted as its co-authors.
Nasser Al-Khalafi
Фото: Getty Images
Taking Krish and Messi into one team is like uniting Maradona and Pele, but this opportunity is lost forever. Of course, someday we’ll see legends dressed in the same uniform – either in charity matches or at David Beckham’s MLS retirement club. In the summer of 2021, PSG could write history, but it remained just a regular bag of money.
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