[BLACK FRIDAY] Many retailers and websites, including Amazon France, have agreed to postpone the promotions they had planned as part of Black Friday in France from November 27 to December 4. But some have already opened hostilities.
[L’ESSENTIEL] Black Friday, this commercial operation imported from the United States during which merchants and e-merchants issue promotions sometimes up to 80%, was to take place this year on Friday, November 27. But many brands and shopping sites, including Amazon France, have agreed to postpone the promotions they had planned for Black Friday in France for one week, subject to reopening. shopping by then. Many brands will therefore be doing their Black Friday on Friday, December 4, including Amazon.fr. At these brands, Black Week, because promotions always start to roll in before the official launch of Black Friday, will therefore begin on Monday November 30 and end with Cyber Monday, Monday December 7.. No need, however, to wait until the start of Black Friday, or even Black Week, to take advantage of attractive discounts on popular products all year round such as smartphones (iPhone, Xiaomi, Samsung …), televisions, laptops or Apple products of all kinds. Fnac, Darty, Cdiscount, Boulanger or Amazon flood the web with good deals. Especially since French consumers can go through foreign platforms such as versions German and spanish from Amazon to make their purchases. Discover our selection.
The best offers from merchants
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Red by SFR is currently offering reductions on Unlimited mobile calls / SMS / MMS packages with no time commitment + 200 GB of data in France and 15 GB in the European Union. Click here to benefit from the offer.
The 6.53 “Xiaomi Poco M3 – FHD + smartphone (4 GB of Ram, 64 GB of Rom, black color) is in pre-order on Amazon at the moment at the price of 129.99 euros instead of 159 euros, or 18% off ( 29 euros). Click here to order this smartphone which will be released on December 7.
On Amazon.de, the German version of Amazon, we can currently find the iPhone 11 Pro (256 GB) (space gray color) at 1,037.30 euros. Delivery costs included, the smartphone costs 1,042.53 euros, or 137 euros reduction compared to the base price displayed on the German site (-12%). To order it at this price, click here.
Boursorama online banking offers up to 130 euros for the very first opening of an account with a bank card. The offer is valid from November 27 to November 30, 2020 with the code PWEEK130. Click here to benefit from it.
The Sony Xperia 5 is offered with a 43% discount, or 300 euros, at Red by SFR, which drops the price of the smartphone to 399 euros instead of 699 in normal times. Click here to benefit from the offer.
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Black Friday, or Black Friday, which takes its name from the color of the banners displayed by merchants for the occasion, is a vast commercial operation, during which numerous reductions, up to more than 80%, are granted. to consumers. It takes place every year at the end of November and on a Friday, as the name suggests.
In 2020, the date of Black Friday is set for Friday, November 27. But several French brands and French subsidiaries of foreign brands have agreed to postpone for one week the promotions they have planned as part of Black Friday due to the coronavirus crisis and the confinement introduced as of October 29 in midnight to fight the epidemic. Black Friday therefore takes place on Friday December 4 at many merchants. But like every year, promotions start to roll on the Monday before the famous “Black Friday”. This is the start of Black Week which therefore begins on Monday, November 30. Good deals continue to rain until the following Monday, meanwhile called Cyber Monday which, this year therefore falls on Monday, December 7. The commercial operation is therefore spread over a whole week.
Black Friday stricto sensu ends on Friday December 4 at 11:59 p.m. But promotions continue to flow throughout the weekend after Black Friday and continue with Cyber Monday, i.e. the Monday following Black Friday Friday, during which only e- traders, this time, are offering good deals.
Black Friday was not born in France but it is now a key day for French merchants and e-merchants. “Merchants must understand that Black Friday has become an essential event. With the end of the year holidays, Black Friday now represents between 20 and 25% of the turnover of small and medium e-merchants on average”, assures Alexandre Eruimy, Managing Director of Prestashop, a solution that supports merchants in creating their online site. On the Internet, the success of Black Friday is colossal.
Unlike Cyber Monday, during which historically only e-merchants multiply good deals, or French Days, privileged days reserved for French merchants and e-merchants, Black Friday is open to all participants. Highly anticipated vendors include Amazon, Cdiscount, Darty, Boulanger or Oui.sncf who last year offered their cards (young people, weekends, etc.) at half price during Black Friday.
Like every year, Amazon participates in Black Friday. The global giant, whose position was eagerly awaited in the debate to postpone the holding of Black Friday 2020 in France due to confinement, has given its agreement to postpone its promotional operations for one week. Amazon’s Black Friday in France will therefore take place on December 4, 2020.