During the pandemic, online sales at Henkel rose significantly across all corporate divisions – by around 20 percent in total. In the end customer business, growth was even more than 60 percent. Overall, the detergent, cosmetics and adhesives manufacturer now generates around 15 percent of its sales through digital channels.
Despite the ongoing corona crisis, Henkel plans to return to growth this year. The Group expects industrial demand and areas of the consumer goods business that are important for Henkel – especially the hairdressing business – to recover in 2021. In contrast, the pandemic-related increased demand for surface cleaning agents or soaps, for example, will normalize again. All in all, however, the development for Henkel should be positive.