Entertainment Disney's "Mulan" remake faces an "unprecedented" box office situation...

Disney’s “Mulan” remake faces an “unprecedented” box office situation due to the Wuhan corona virus

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“Mulan”

Disney

  • Disney’s live-action remake “Mulan” will be released in the US next month, but a release date for China has not been set until nearly all 70,000 Chinese cinemas have closed in response to the Wuhan corona virus.

  • China’s theater industry is the second largest in the world after the United States, and “Mulan” should be a box-office hit there, despite previous controversy about possible inaccuracies in the film.

  • Disney Live Action remakes have largely not been box office sensations in China, possibly because they have no cultural relevance there, said Paul Dergarabedian, Comscore senior media analyst. “Mulan” doesn’t have this problem.

  • Nevertheless, Dergarabedian described the situation in China as “unprecedented”, as it could be difficult for the film to recover even if it finally opens in the region.

  • Further information can be found on the Business Insider homepage.

Disney’s live-action remake “Mulan” is coming to the US and other areas on March 27, but one place that is unlikely to be coming soon is China.

The country’s 70,000 theaters have closed due to the Wuhan corona virus, which killed more than 1,100 people and infected more than 45,000. The closings have cost China’s film business over $ 1 billion in three weeks.

China has the second largest theater industry in the world after the United States. Hollywood movie studios often rely on Chinese audiences to boost a potential blockbuster’s box office worldwide, and “Mulan” is no exception.

In its long-term forecast last month, Boxoffice.com predicted that “Mulan” would make between $ 40 million and $ 60 million on the opening weekend in the US, a modest sum considering that it costs $ 200 million to manufacture. However, despite earlier criticism of historical inaccuracies, the film was expected to become a hit in China after the first trailer was released in July.

However, China has not confirmed a release date before the theater closes, and it is uncertain when the film will finally find its way there. Disney did not respond to a request for comment from Business Insider.

Paul Dergarabedian, Comscore’s senior media analyst, described the situation as “unprecedented” and that the move of the film in China “will have inevitable negative effects, at least in the short term, on the overall global performance of the film.”

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“The longer this tragic situation continues, the greater the impact on all studios, their films, and indeed all the arts in China,” he said. “Of course, even if the situation is contained, there will still be a natural reluctance to avoid public spaces, so the release dates for the full 2020 film in China could change dramatically.”

Disney’s latest live action remakes were largely not box office sensations in China. Dergarabedian said it could be attributed to a lack of cultural relevance or exposure to the original films, similar to Disney’s “Star Wars” entries, which underperformed in China. “Mulan” should be an exception.

Here’s how much money the recent Disney Live Action remakes have made in China, according to Comscore:

  • 2019: “The Lion King” – $ 122 million ($ 1.6 billion worldwide)

  • 2019: “Aladdin” – $ 54.6 million ($ 1.05 billion worldwide)

  • 2019: “Maleficent: Mistress of Evil” – $ 47 million ($ 491 million worldwide)

  • 2019: “Dumbo” – $ 21.7 million ($ 353 million worldwide)

  • 2017: “Beauty and the Beast” – $ 84 million ($ 1.26 billion worldwide)

  • 2016: “The Jungle Book” – $ 148 million ($ 967 million worldwide)

  • 2016: “Alice through the Mirror” – $ 58 million ($ 300 million worldwide)

Read the original article about Business Insider

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