Driving report Tecnomar for Lamborghini 63

In the marketing departments of automobile manufacturers, people often think about which environment – apart from the known channels – could be of interest to the brand in order to attract potential buyers. In the luxury segment in particular, the topic of “yacht” naturally comes up very quickly. Who, if not the owner of 50-meter formats, buys an AMG SLS GT in passing? In any case, such situations are guaranteed.

And so during the Monaco Yacht Show, perhaps the most exclusive trade fair on the planet, numerous high-end models from the Maybach to the 918 Spyder with purchase prices of well over 100,000 euros were or were parked on the yacht stern, directly in front of it on the pier anyway used as a VIP shuttle. Above all, the last-mentioned measure was, at least when trade fairs were still allowed to take place, tended to be a brilliant move, because the traffic in the principality is so heavy that the guests can inspect the vehicle for a relatively long time.

For some manufacturers, however, this was not enough. They took a more complex path in expanding their brand by allying with shipyards to launch their own boat. The most prominent project or the one that received the most media attention was the Arrow 460, which Mercedes-Benz and its style department realized together with Silver Arrows Marine. 14 meters for 2.5 million euros – not a bargain, but definitely an eye-catcher in luxurious marinas too.





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Tecnomar for Lamborghini 63
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Lambo di mare

Further examples? There is plenty. Aston Martin designed the AM 37 together with Quintessence Yachts, Bugatti is supposedly building the 20-meter-long Niniette with Palmer Johnson, which is limited to 66 copies, and the design studio FA Porsche designed the Gran Turismo 115 for Dynamiq Yachts and a 41- for the Royal Falcon Fleet. Meter catamaran. Another example is Lexus. The Toyota subsidiary brand had the almost 20-meter-long LY 650 made by the American shipyard Marquis Yachts and is apparently planning another model.

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