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The QR codes they have become a very popular communication system or language in recent months. Practically everyone has been forced to use them, albeit passively, to present the Covid certificate that proves they have received the complete vaccination schedule against Covid 19.
Before vaccines, and even when the pandemic arrived, their use was very common in catering establishments or accommodation services. In the former, it is common to find a small code of this type on the tables in the corners of the table or several of them scattered around the premises, to directly access the menu with the mobile device, without the need to use a physical format.
Other spaces where this system is common are in hotels and other accommodation services, which offer the access to WiFi connection by codes. Or in public spaces, serving as an example tourist information. In many monuments and places of interest, to learn a little about the history of that enclave you can read a QR code and access small reviews of the place with its most important data or ephemeris.
There is no doubt that QR codes are here to stay, or rather, they have become enormously popular in recent times, as it is a technology that appeared more than two decades ago in Japan. Its functionalities are especially interesting in the world of business and marketing. Today we tell you what differences exist between dynamic and static QR codes, and why the former are the best option.
What are dynamic QR codes?
Dynamic QR codes are editable, they can be changed, something that does not happen with static ones. The latter present an embedded URL with a fixed destination, i.e. the URL is part of the code pattern.
Instead, with dynamic ones there is a short embedded URL, which can redirect the user to the URL of the destination site. The address can be changed after the code has been generated, although the short URL remains the same.
This allows dynamic codes to be easier to scan than static ones, as the image is less dense. In turn, with the dynamic ones you can protect the code with a password and obtain information about the people who have scanned the information and analyze what type of devices have used the code.
QRty.mobi, your app to generate QR codes
The term of dynamic qr codes is more of a commercial strategy than a technology other than static, since the content encoded in the two-dimensional figure of boxes is immovable.
What is different is that the dynamic QR allows you to configure the destination URL as many times as you want. And that’s where the QRty.mobi code generator comes in. This app is able to track all scans and offer an analysis of the places where these codes are scanned, informing about the devices and the number of readings. This information can be exported to CSV and XLSX formats.
Its ability to generate codes hosts all kinds of options, from the classic redirection to a URL through restaurant cards and menus, PDFs, videos, images, link lists and business or contact cards that are stored in the reader’s agenda.
How does the tool work?
QRty It works through a subscription system, like many other services, with an annual payment of 200 euros, but the advantage is that it offers a 14-day trial version to get to know the tool. During this time, subscribers can access all services completely, without restrictions, paying only 0.50 euros. In case of not canceling it when the end of the trial period arrives, it will be renewed automatically.
The advantage of dynamic codes is that can be updated at any time, adding or removing products but keeping the same coding system. This is interesting, for example, for restaurants that print codes on the premises. When they want to change the menu, the promotions or the services available, they will not have to make a new investment for printing.
In museums and exhibitions They are also very useful, since there are usually constant changes in the works that are exhibited. In addition, since the dynamic codes can be updated, it is possible check which works have caused the most impact among visitors.
The uses of QR codes are very varied, the only limit is the imagination of the client. QRty has been able to position itself in a few months as a benchmark in this sector. Your app already with more than 12,000 active clients worldwide, a not insignificant figure considering that its launch took place in 2021.
The web is taking advantage of the current situation, and today everyone is already familiar with QR codes, since many smartphones are capable of reading this encoded information without the need for accessory software.