Big box stores were advocated during the COVID-19 pandemic, unlike SMEs, said a study on behalf of the Canadian Federation of Independent Business (CFIB) released on Monday.
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According to the study carried out by Maru / Matchbox on June 7 and 8, 2021, 60% of consumers surveyed admitted to having spent less in SMEs since the start of the crisis and favor supermarkets and e-commerce giants. However, 87% of the 1507 respondents would like to do more to help their local SMEs.
Quebec is the Canadian province where the results are the best. The fact remains that half of the open SMEs have returned to their normal level of sales and that access to labor remains difficult. Only 58% of SMEs have found all their employees.
“Now that the worst seems over, small business owners are relieved to finally see a light at the end of the tunnel. However, the mountain remains high to overcome with the work surrounding the reopening and the huge debts accumulated to get through this storm. These are major new challenges for our SMEs and it is here that we can make a difference by promoting them in our purchases. We can and must make a difference for local businesses and for the recovery of the economy, ”said François Vincent, Vice-President Quebec at CFIB.
CFIB launches competition to support SMEs
To encourage consumers to support small businesses, CFIB is relaunching its #JechoisisPME contest, held for the first time in 2020. This year, the total value of cash prizes up for grabs is $ 300,000.
The consumer then has the chance to win $ 2,000 in cash and $ 10,000 for the business they thanked, as well as Scotiabank, eBay, Mastercard and Dairy Queen gift cards for each. .