The Coca-Cola system will start the “Coca-Cola” summer campaign from Monday, June 5, 2023. In addition to the appearance of “Coca-Cola” designed with the ring logo of the experience-based music platform “Coke STUDIO”, Mrs. GREEN APPLE and Wednesday Campanella will appear and perform a new TV commercial “Coke STUDIO Magic”, “Coke STUDIO Mermaid” will be broadcast nationwide. In addition, if you purchase and apply for the target “Coca-Cola”, a total of 200,000 people will be selected by lottery, including various summer goods that will be active in the coming season, as well as a gift campaign where you can win Spotify gift codes and LINE points. In addition, you can get the right to apply for the Coke STUDIO live held in early October for every 12 applications.
In addition, a total of 400 people will be drawn by lottery from those who participated in the SNS mystery solving event “Coke STUDIO Front Row Invitation” starting on June 4, 2023 (Sunday) Scheduled for Sunday, June 25, 2023. will be invited to the Coke STUDIO special event on June 27 (Tuesday), and the special event will be published on Coca-Cola’s official SNS accounts (YouTube, Instagram, Twitter, TikTok).
As the top brand of carbonated beverages, Coca-Cola will liven up the summer with its unique taste and refreshing sensation, as well as music.
■Experience-based music platform “Coke STUDIO”
“Coke STUDIO” is a new platform that provides a music experience unique to “Coca-Cola”. Anyone can enjoy content by various artists by accessing “Coke STUDIO” on the official website.
■ New TVCM “Coke STUDIO Magic” version (15 seconds), “Coke STUDIO Mermaid” version (15 seconds) to excite the campaign
The new TV commercials “Coke STUDIO Magic” and “Coke STUDIO Mermaid” will be broadcast nationwide from June 5th (Monday) to excite the “Coca-Cola” summer campaign. Mrs. GREEN APPLE and WEDNESDAY CAMPANELLA will appear in the new TVCM and perform new songs written for this campaign.
New TV commercial “Coke STUDIO Magic” (15 seconds) CM story
outdoors in summer. Music is heard from the “Coca-Cola” bottle on the table. When the woman grabs the bottle, the screen jumps into the label “Coke STUDIO”. It was Mrs. GREEN APPLE’s live venue. Three members are playing “Magic”. Audience excited to the maximum. Mr. Omori, a vocalist who sings in front of a woman. Mr. Omori says, “I’ll be waiting for you at the Coke STUDIO live!”
New TV commercial “Coke STUDIO Mermaid” (15 seconds) CM story
summer classroom. Music comes from the “Coca-Cola” bottle on the desk. A student holding a bottle. The next moment, the screen jumps into the label “Coke STUDIO”. There is Campanella’s Coke STUDIO live on Wednesday. Utaha is singing “Mermaid”. The audience is shaking their bodies and getting excited. Utaha reaches out to the audience from the stage. “I’ll be waiting for you at the Coke STUDIO live!”
CM song “Magic” sung by Mrs. GREEN APPLE
The commercial song for “Coke STUDIO Magic” is the new song “Magic” sung by Mrs. GREEN APPLE. This new song will be available from 0:00 AM on Tuesday, June 13, 2023.
Mrs. GREEN APPLE’s new song “Magic” is perfect for refreshing “Coca-Cola”.
“Magic” means magic, but I think that you can color your daily life with just your own feelings. I think the refreshing feeling when you drink “Coca-Cola” is a little magic, so I made it so that I could express it with sound. During the shooting of the commercial, we filmed in an atmosphere like a real live performance. I don’t usually sing close to the fans, so my heart was pounding. (Mototaka Omori Vo/Gt)
I was very honored and happy to appear in the commercial for “Coca-Cola,” which I usually drink, and I was able to enjoy the shoot. (Koto Wakai Gt)
It was a really fun shoot, as if you were doing a real live performance, and the smiles naturally came out. (Ryoka Fujisawa Key)
CM song “Mermaid” sung by Wednesday Campanella
The commercial song for “Coke STUDIO Mermaid” is the new song “Mermaid” sung by Wednesday Campanella.
With the addition of Utaha as the second lead singer/singer, WEDNESDAY CAMPANELLA’s new song “Mermaid”, which is gaining attention on SNS and is becoming more and more popular, will liven up the summer with the refreshing taste of “Coca-Cola”. increase.
The new song “Mermaid” tells the story of a mermaid who always spends her time at sea, longing for festivals on land and taking the prince’s hand to go play with her. I imagined an emotional scene where she forgets the pain in her legs and jumps energetically while enjoying it to the fullest, and expressed it in music. I would be happy if many people could enjoy this summer with “Coca-Cola” and music. (Kenmochi Hidefumi)
“Mermaid” cherishes the summery image of “Coca-Cola” the most. It is a song that contains the desire to get excited at summer festivals. CM shooting was quite exciting! ! I think it’s a commercial that mixes the scenery of a normal live performance. (Utaha)
■ Coke STUDIO special event held! Invite 400 people
A Coke STUDIO special event will be held on Sunday, June 25th. At this special event, Mrs. GREEN APPLE and Wednesday Campanella will appear and perform songs including new songs. Follow Coca-Cola’s official Twitter account (@CocaColaJapan) at the SNS puzzle-solving event “Coke STUDIO Front Row Invitation” starting from June 4 (Sun), and use a specific hashtag ( #CokeSTUDIO Invitation to the front row), please participate in the quote RT or “solve the mystery”. 400 people will be invited to the Coke STUDIO special event by lottery. On June 27 (Tuesday), this special event will be released on Coca-Cola’s official YouTube, Twitter, Instagram, and TikTok, so you can enjoy a special sense of distance online. Furthermore, from June 28th (Wednesday) to June 30th (Friday), the venue of this event will be open to fans, and you can experience the world view of each artist. The location will be announced on Coca-Cola’s official Twitter/Instagram at the time of the online release of the special event on Tuesday, June 27th.
■ Gifts for a total of 200,000 people!Scan the two-dimensional code on the label to apply
During the period from June 5, 2023 (Monday) to December 3, 2023 (Sunday), if you purchase the target product of “Coca-Cola” and read the two-dimensional code on the label to apply, you will receive a “Coca-Cola” that changes depending on the day of the week ･ Cola” limited design summer goods, Spotify gift codes and LINE points will be hit on the spot. If you apply with a 350ml can, you can apply for a special prize coke can koozie. In addition, everyone who accesses from the two-dimensional code can participate in Coke STUDIO original music content.
■ Inviting 2,500 people to Coke STUDIO live in October
During the period from June 5, 2023 (Monday) to August 31, 2023 (Thursday), if you purchase the target product of “Coca-Cola” and read the two-dimensional code on the label, Mrs. You can get the right to apply for Coke STUDIO live performances by GREEN APPLE and Wednesday Campanella.
*Up to 1 entry per person per day
* Winning is limited to 1 course per person
“Coca-Cola” 350ml PET/500ml PET/700ml PET/1.5L PET/350ml can
“Coca-Cola Zero” 350ml PET/500ml PET/700ml PET/1.5L PET/350ml can
“Coca-Cola Zero Caffeine” 350ml PET/500ml PET/700ml PET/1.5L PET
Summer goods present: June 5, 2023 (Monday) to December 3, 2023 (Sunday) 23:59
Coke STUDIO Live: June 5, 2023 (Monday) to August 31, 2023 (Thursday) 23:59
In 2020, the 5th anniversary of his major debut, he released his first best album “5” and won first place in the Oricon Weekly Total Album Ranking and Billboard Comprehensive Album Chart.
“Soranji”, “Dance Hall”, “Ao to Natsu”, “Songuri no Uta feat. Sonoko Inoue”, “Inferno”, “Boku no Koto”, “Romanticism”, “WanteD!WanteD!” 10 songs have surpassed 100 million views in total (“Ao to Natsu”, “Tengari no Uta feat. Sonoko Inoue”, “Inferno” have 400 million views, “Boku no Koto” has 300 million views, and “Dance Hall” has 200 million views). 100 million times), and the total number of views of the released songs has exceeded 4.3 billion times. (The number of views is as of March 31, 2023) The latest album “ANTENNA” will be released on Wednesday, July 5, 2020, the 10th anniversary of the band’s formation. We are planning to hold the first dome live at the dome.
For the latest information on Coca-Cola, please refer to the following account.
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