PR Tech Day 2025: AI and the Future of Dialog
Table of Contents
- 1. PR Tech Day 2025: AI and the Future of Dialog
- 2. A Glimpse into Tomorrow’s PR Strategies
- 3. Expert Perspectives and Key Speakers
- 4. AI in PR: A U.S. Perspective
- 5. Measurability and ROI: Key to Success
- 6. Counterarguments and Considerations
- 7. How can we use AI to gather even more insights into audience preferences and cultural impact?
- 8. The Future is Now: Talking AI and PR with Anya Sharma
- 9. The Current State of AI in PR
- 10. AI Applications and Strategies
- 11. The Human Element in a Tech-Driven World
- 12. measuring ROI in the Age of AI
- 13. Looking Ahead: The Future of PR
- 14. A Thought-Provoking Question
Vienna,Austria – As the public relations landscape continues its rapid evolution,the frist annual PR Tech day is set to take place on April 29,2025,offering a deep dive into the transformative power of artificial intelligence and innovative technologies. Organized by Commclubs Bavaria and hosted by Observer Brand Intelligence, this event promises to be a pivotal moment for professionals seeking to navigate the future of marketing, PR, and corporate communication.
A Glimpse into Tomorrow’s PR Strategies
From 2 p.m. to 8 p.m., industry leaders and experts will converge both in person at the Austrian-American Society in Vienna and online, sharing practical insights into cutting-edge PR strategies. the event is designed to equip communication professionals and decision-makers with the knowledge to leverage modern technologies for enhanced efficiency and effectiveness.
The discussions will centre around three core themes:
- The profound impact of emerging technologies on the PR industry.
- The strategic request of artificial intelligence in communication.
- The critical importance of measuring PR effectiveness in an increasingly data-driven world.
Expert Perspectives and Key Speakers
The PR Tech Day 2025 boasts a lineup of distinguished speakers who will share their expertise and experiences.
- Katrin Krall (ServicePlan Holding): Exploring the potential of AI agents in revolutionizing PR practices.
- Bernhard Seikmann (Wunderwerk): Unveiling strategies for achieving accomplished media engagement in a dynamic environment.
- Gerrit Gericke (Edelman Deutschland): Presenting innovative communication strategies tailored for the tech sector.
- Catharina Fendt (IKEA): Demonstrating the effective use of AI in digital PR campaigns.
Adding to the dynamic exchange, a panel discussion featuring industry experts will provide diverse perspectives, followed by a dedicated networking session allowing attendees to forge valuable connections.
The PR Tech Day 2025 offers practical insights, top-class speakers and valuable networking opportunities. Communication professionals receive new impulses to optimize PR strategies and use innovative technologies for their work.
Florian Laszlo, managing director of ObServer Brand Intelligence
Florian Laszlo emphasizes the growing significance of technology in PR, stating, “The PR Tech Day 2025 offers practical insights, top-class speakers and valuable networking opportunities. Communication professionals receive new impulses to optimize PR strategies and use innovative technologies for their work.”
Petra Lorenz,Managing director of the Bavaria Commclubs,highlights the transformative changes facing the industry. She points out that the PR Tech Day 2025 serves as “a valuable platform for exchange and new perspectives,” helping professionals navigate this evolving landscape.
AI in PR: A U.S. Perspective
The rise of AI in PR is especially relevant to the U.S. market, where businesses are increasingly adopting data-driven strategies to enhance their communication efforts. Automated content creation, personalized messaging, and advanced analytics are becoming essential tools for U.S. PR professionals. For example, major U.S. corporations are leveraging AI-powered tools to monitor brand sentiment on social media, identify emerging trends, and tailor their messaging to specific audience segments.
| AI Application | U.S. Example | Benefit |
|---|---|---|
| Sentiment Analysis | Monitoring social media for brand perception | Speedy identification of PR crises and brand reputation management |
| Content Creation | Automated press release generation | Faster content production and broader reach |
| Personalized Messaging | Customized email campaigns | Increased engagement and conversion rates |
| Predictive Analytics | Forecasting media trends | Proactive PR strategy and better resource allocation |
However, the integration of AI also raises ethical considerations. U.S. companies must ensure clarity and avoid bias in AI-driven communication to maintain trust with their audiences. The Federal Trade Commission (FTC) has been actively monitoring the use of AI in marketing and advertising, emphasizing the need for fairness and accuracy.
Measurability and ROI: Key to Success
A central theme of the PR Tech Day 2025 is the measurability of PR efforts. In the U.S., demonstrating return on investment (ROI) is crucial for securing budget and proving the value of PR campaigns. Advanced analytics tools enable U.S. PR professionals to track key performance indicators (KPIs) such as media mentions, website traffic, social media engagement, and lead generation.
Counterarguments and Considerations
While AI offers numerous benefits, some argue that it may depersonalize communication and reduce the human element in PR. Others express concerns about job displacement as AI automates certain tasks. However, proponents argue that AI will augment human capabilities, freeing up PR professionals to focus on strategic thinking, creativity, and relationship building. The key is to embrace AI as a tool to enhance, not replace, human expertise.
How can we use AI to gather even more insights into audience preferences and cultural impact?
The Future is Now: Talking AI and PR with Anya Sharma
Archyde News sits down with Anya sharma, a leading communications strategist, to discuss the integration of artificial intelligence in the public relations industry.
The Current State of AI in PR
archyde News: Anya, thanks for joining us today. The PR Tech Day 2025 is just around the corner, and we’re seeing a massive shift towards AI. What’s your take on its current impact? We have seen that 75% of PR professionals are using generative AI, according to a 2025 muck Rack report.
Anya Sharma: It’s a pleasure to be here! Absolutely. AI is no longer a futuristic concept; it’s a reality. We’re already seeing it influence everything we do, from content creation to social media monitoring. The speed at which AI is being adopted is truly remarkable and this is something that we see in the U.S. market as well.
AI Applications and Strategies
Archyde News: The PR Tech Day will focus on using AI in three main areas: impact of emerging technologies, the AI in communication, and measuring effectiveness. Could you delve into the practical applications of AI in PR?
Anya Sharma: Certainly. Consider content creation. AI can generate press releases, freeing up professionals to focus on high-level strategy. Then there’s sentiment analysis to quickly identify potential crises and manage brand perception, as shown by U.S. examples.Further,AI enables personalized messaging for customized email campaigns,leading to higher engagement rates.
The Human Element in a Tech-Driven World
Archyde News: There are valid counterarguments. Some are afraid that technology might depersonalize communication. What are your thoughts on maintaining the “human touch” while embracing AI?
Anya Sharma: That’s a crucial point. The key is to see AI as a tool to enhance—not replace—human expertise and the need of social skills of PR. While AI can automate tasks, the strategic thinking, creativity, and relationship-building aspects of PR require human understanding of their target audicence. We need to find that balance to ensure communication remains authentic and resonant.
measuring ROI in the Age of AI
Archyde News: Many PR professionals are also concerned about demonstrating return on investment.How are these AI tools helping in providing measurable results?
Anya Sharma: Analytics are essential. AI-powered tools allow us to track KPIs like media mentions, website traffic, and social media engagement with great accuracy. from the U.S. example, we can also measure led generation and, importantly, demonstrate the value and ROI of our campaigns, providing data-driven insights that drive strategy.
Looking Ahead: The Future of PR
Archyde News: What are the broader implications, considering the industry leaders at the PR Tech Day 2025?
Anya Sharma: Speakers like Katrin Krall and Catharina Fendt will add great insights, but the event is an excellent time for professionals to come together, network, and learn about the latest innovations in the communication field. The future demands a proactive approach. We must adapt, learn, and embrace the potential of AI while safeguarding the human element.
A Thought-Provoking Question
archyde News: considering the rapid pace of AI development, where do you see the biggest possibility for us to build on the potential it offers for the PR and marketing industry?
Anya Sharma: I think the most important opportunity lies in using AI to deepen our audience understanding. How can we use AI to gather even more insights into audience preferences and cultural impact? How can we use that knowledge to create campaigns that are not only effective but also ethical, socially responsible, and truly resonate with the target audience? How can we maintain a human-centered approach while embracing technologies that can drive social positive impact?
