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ESPN advertising revenue threatened by Covid outbreak in American football

Posted on Dec. 2021 at 13:03Updated 29 Dec. 2021 at 14:18

The surge in Covid cases in the world of American football risks costing ESPN, the American sports television channel, created in 1979, and since become a subsidiary of Walt Disney. According to Bloomberg’s calculations, the health crisis is jeopardizing advertising revenue linked to the coming post-season university.

Important recipes. According to Geetha Ranganathan, analyst at Bloomberg Intelligence, this college post-season would generate between 350 and 400 million dollars in revenue for ESPN each year.

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