Evin Korea, ’24 Hour Edge Water Wax’ renewed… Focus on expanding sales channels

24 Hour Edge Water Wax Extreme, “Stronger setting and fixing power than super hard”

Evin Korea (CEO Park Jun-oh), the Korean branch of Evin New York, headquartered in New York, USA, will introduce an upgraded renewal version to commemorate the 4th sold-out of the water type hair wax ’24 Hour Edge Water Wax’ and strengthen aggressive marketing. announced on the 29th.

24 Hour Edge Grooming Tonic Water Wax is the first water-type hair wax in Korea and is a high-speed dry hair setting product. It is an all-in-one multi-hair wax that can do hair setting and hair care at the same time by adding a grooming tonic function that protects the hair from the heat of the dryer. The thick application of wax and the difficulty of cleaning were also solved through water formulation.

In particular, it ranked first in sales in the Naver and Coupang wax categories, with a rating of 4.9 and sold out, and sold out all of the 4th product. It is currently expanding its sales channels to domestic distribution platforms such as Coupang, Wadiz, and Olive Young.

The new product ’24 Hour Edge Grooming Tonic Water Wax Extreme (160ml/portable, 300ml/main product)’, introduced to commemorate this, has a stronger setting power than the existing Water Wax Super Hard. If Super Hard is a product for soft and natural styling, Water Wax Extreme can set stronger and more certain.


Currently, Evin Korea launched the ’24 Hour Edge’ brand that matches the hair and style of Korean men and is growing rapidly right after the product launch. It has a lineup of 6 types of hair styling products including wax, pomade, curl cream, and spray.

Evin Korea plans to expand its sales channels through more aggressive marketing along with the launch of the renewed hair wax. Prior to that, we plan to focus on recruiting talent based on a solid welfare system. Currently, Evin Korea is equipped with various welfare systems such as △free support for its own products and the largest discount △provided haircut expenses at barber shops, △special performance pay and bonuses △provided lunch and dinner.

An official from Evin Korea said, “Thanks to consumers’ response to 24-hour Edge Water Wax, we plan to launch a renewal product and increase contact points with consumers by expanding our workforce. I am proud of my level. We also provide various opportunities for growth, such as overseas work opportunities including the headquarters located in Manhattan, New York, and sponsorship of permanent residency in the United States.”

Meanwhile, EBIN NEW YORK, headquartered in the United States, has entered 20 large retail and pharmacy chain brands in the United States, such as Walmart, Target, CVS, Walgreens, and Kroger, across the United States. It supplies products to over 40,000 chain stores. Under the vision of leaping to become a global top 10 beauty company, Evin products are launched and distributed in beauty markets around the world, including Europe and Asia.

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