While the natural health sector is experiencing solid growth, Pranarôm, a brand of the Inula group, is recording growth beyond the market (+14% in 2022). The result of continuous research and development since the company was founded 30 years ago. Resolutely rooted in everyday life, the Pranarôm brand now offers more than 250 references of essential oils. Meeting with Patricia Tranvouëz, the CEO of the Inula group…
Three Complementary Therapies
Since its creation in 1991 by Dominique Baudoux, pharmacist and aromatologist, the company Pranarôm has developed considerably, at the same time as the use of aromatherapy has begun to become more democratic. Today, Pranarôm is one of the key brands in the Inula group which offers and develops natural therapy products. Solutions that are practical to use, useful on a daily basis, and supported by solid scientific expertise. Since 2013 and 2016, the Inula group has been, in addition to Pranarôm, HerbalGem and Biofloral, two companies specializing in gemmotherapy and Bach flowers.
Verbatim Patricia Tranvouëz “Our vocation is to develop solutions from plants that allow daily treatment differently, in a natural way. We do not always suspect the incredible richness of nature. Thanks to science and our teams of experts, we manage to compose preparations that have real effects and deal with subjects that we all know in our lives, such as digestive or sleep disorders, stress, allergies, etc. »
The Inula Group therefore now offers three types of complementary therapies: aromatherapy for day-to-day care, for well-being and relief, gemmotherapy as a basic preventive treatment, and Bach flowers for the regulation of emotions. Its offer is available in many forms (oils in bottles, capsules to ingest, topical applications, gummies, etc.) to meet the needs of everyone, and from birth.
“For all stages and ages of life, the science of natural therapies has an answer and a solution that we offer. Everyone should be able to benefit from the innumerable virtues of essential oils. continues Patricia Tranvouëz. Like the specific range for babies and children (PranaBB) that the Pranarôm laboratory has developed. “Our challenge, particularly Pranarôm, is to participate in the democratization of essential oils. It is a question of making accessible and easy all the fruit of our scientific expertise by creating products whose use is simplified, clear and immediately understood so that the complexes developed deliver all their benefits”, develops the CEO of the Inula group. Whether it is about health or well-being, if Pranarôm seduces, it is for its effectiveness but also for the truly practical nature of the use of its products designed to be handled and used on a daily basis. This is why we find at Pranarôm, among its flagship products, the decongestant nasal spray with essential oils, the throat syrup for smokers HerbalGem, the day/night emergency kit to reduce stress and improve sleep Biofloral, the organic gingival gel PranaBB for baby’s teething… natural solutions accessible to the whole family to take part in their health.
Expertise and requirement
In total, Pranarôm markets more than 250 references of essential oils and virgin, pure and organic vegetable oils for 90% of the range, i.e. the widest choice on the market. A large team of researchers is responsible for the development and analysis of essential oils which are constantly evolving. “Pranarôm and the entire Inula group are above all a team of scientists who are passionate and committed to the development of effective natural therapies. This is also why we forge research partnerships with hospitals, groups of scientists, doctors or students. To develop and demonstrate the effectiveness of our products and their synergy with other molecules in the management of various pathologies”, explains Patricia Tranvouëz.
The work of selection and partnership with producers is another key element of the know-how of Inula and all of its brands. In order to ensure the irreproachable quality of its oils, Pranarôm works in close collaboration with suppliers of selected raw materials all over the world. It is this solid and lasting relationship with its partners that is the guarantee of the excellence and regularity of Pranarôm products. The company also encourages the organic certification of its suppliers by providing financial support to the farms.
Share knowledge
Last pillar of Pranarôm: formation. This must allow everyone a good use of essential oils. “Since its foundation, the company has been sharing its knowledge with healthcare professionals and patients. It relies on a network of pharmacists to educate, advise and calibrate the use of its products. In order to refine their knowledge in this area, Pranarôm offers training programs, alternating theoretical understanding of aromatherapy and putting it into practice in the pharmacist’s daily life” specifies Patricia Tranvouëz. The company, which is certified as a Qualiopi training organization, provides almost 8,000 hours of free training every year to pharmacists, during workshops, conferences, or on-demand training. Pranarôm also offers its training to other health professions (paediatrician, gynecologist, oncologist, pediatric nurses, etc.).
“As a leading player in this sector, we believe we have a role to play in terms of education and sharing. We make it our mission to support the knowledge of the general public and to ensure an educational role. We already do this via our Pranarôm’s blog and our social networks thanks to informative digital content. But we are still considering going further. Since my arrival at the head of the group, I have made it one of my battles: yes, I think that we have a role to play in society to ensure that we help as many people as possible to treat themselves differently, to heal naturally.” concludes Patricia Tranvouëz.
Content designed and proposed by L’Agence Delta. The editorial staff of Le Figaro did not participate in the production of this article.